Month: February 2021

COVID-19 and the Digital Transformation of Alliance Management

COVID-19 and the Digital Transformation of Alliance Management

COVID-19 has drastically changed the way we do business. As companies continue to shift to a remote model, it’s important to understand the impact and digital transformation strategic alliances have gone through. Dinners and face-to-face meetings have been replaced...

7 Tips for Building an Effective Co-sell Program

7 Tips for Building an Effective Co-sell Program

Building and scaling a successful co-sell program is challenging because effective co-selling requires engagement between partnering field sales teams. We’ve seen many companies establish co-selling programs where their smaller partners pay for an elite co-sell status...

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