Complex Account Mapping Returns the most Reliable Account Matches for Your Enterprise Sales Team
We all by now know that account mapping is critical to finding opportunities and understanding which accounts to target with each of your partners. For enterprise companies, with extensive ecosystems and thousands of partners, it’s difficult to pinpoint the correct...
How Marc Benioff’s Vision for Cloud-Based Service Lifted Up the Innovations of over 3,000 Entrepreneurs
From the moment he founded Salesforce, Marc Benioff believed that he was creating the future of CRM software. The Legacy CRM companies, like SAP and Oracle, didn’t want to switch from the on-premise software model that they had controlled for so long. However, Benioff...
Multi-Partner Plays are the Key to Enterprise Growth
Multi-partner plays (co-selling with ecosystem partners) are the fastest way to grow your channel programs in 2021 and beyond. In order to meet your customers’ unique business needs, you must bring together a best-of-breed solution from multiple partners. It is...
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