Blog
Four Roadblocks Partnerships Hit within the First Year
There are four common roadblocks that partnerships hit within the first year that are often fatal. If you want to have a successful partnership (one that drives revenue for both firms), you must avoid these four pitfalls... 1. Lack of a Clear Partner Strategy There...
How to Make Strategic Co-Selling a Primary Revenue Driver
If you want to make strategic co-selling a primary revenue driver, building connections with your partner’s field teams is critical. Microsoft perfectly explains the benefit of co-selling: “co-selling with partners typically results in a larger sale on average than...
Is Your Antiquated Account Mapping Solution Costing You Millions?
These days, most enterprises have an expansive ecosystem of partners that they co-sell with, which requires extensive account mapping. Account Mapping is the best solution to identify partners who can help target prospective buyers. That’s why it’s a ubiquitous...
COVID-19 and the Digital Transformation of Alliance Management
COVID-19 has drastically changed the way we do business. As companies continue to shift to a remote model, it’s important to understand the impact and digital transformation strategic alliances have gone through. Dinners and face-to-face meetings have been replaced...
7 Tips for Building an Effective Co-sell Program
Building and scaling a successful co-sell program is challenging because effective co-selling requires engagement between partnering field sales teams. We’ve seen many companies establish co-selling programs where their smaller partners pay for an elite co-sell status...
![How to Securely See Account Overlap and Close More Deals [Guide]](https://partnertap.com/wp-content/uploads/2021/01/Partnertap-blog-7-793X497-400x250.jpg)
How to Securely See Account Overlap and Close More Deals [Guide]
Until very recently, account mapping was a necessary risk. But now, you can eliminate all risk and securely share your customer account data by using a Partner Ecosystem Platform. Partners will never give each other direct access to their CRM accounts. Your customer...
Solutions to the Two Universal Challenges to Scaling Revenue-Generating Partnerships (Part 3 of 3)
It’s finally here! The solution to the two challenges that all enterprises face when scaling their ecosystems. This is the third, and final, installment to our three-part series on how to scale revenue-generating partnerships. You can find the first article,...
The Second Universal Challenge Enterprises Face While scaling Revenue-Generating Partnerships (Part 2 of 3)
This is the second installment in our three-part series on scaling revenue-generating partnerships. You can find the first article, and the first challenge, in the series here. Universal Challenge #2: can’t co-sell without the right data, access, insights, and...
Two universal challenges to scaling revenue-generating partnerships (Part 1 of 3)
This is the first installment in our three-part series on scaling revenue-generating partnerships. Strategic partnerships can help source and accelerate sales deals, and also create a lock-in effect for joint customers that reduces long-term churn. But scaling a...
Drive More Revenue with Automated Account Mapping
According to a study by Forbes, on average, sales reps only spend 35% of their time selling. The other 65% is spent on everything else. That is way too much time spent doing other activities! Automated account mapping allows reps to uncover opportunities and get in...
Recent Comments