How Marc Benioff’s Vision for Cloud-Based Service Lifted Up the Innovations of over 3,000 Entrepreneurs
From the moment he founded Salesforce, Marc Benioff believed that he was creating the future of CRM software. The Legacy CRM companies, like SAP and Oracle, didn’t want to switch from the on-premise software model that they had controlled for so long. However, Benioff...
Multi-Partner Plays are the Key to Enterprise Growth
Multi-partner plays (co-selling with ecosystem partners) are the fastest way to grow your channel programs in 2021 and beyond. In order to meet your customers’ unique business needs, you must bring together a best-of-breed solution from multiple partners. It is...
The PartnerTap Difference: Enterprise Grade Account Mapping Technology
At PartnerTap, we set out on a mission to build a platform that drives revenue for every partnership. According to HBR partnerships have a 70% failure rate, which is abysmal. Globally, companies are losing billions of dollars annually because they’ve invested in...
Data Sharing Rests Upon Human Connection
Data sharing is essential to driving revenue with your partners. Channel and sales teams need visibility into global ecosystem overlap in order to refer, upsell, resell, co-sell, and target specific accounts with their various partners. Considering how necessary it is...
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