Get to the Table First

Get to the Table First

GET TO THE TABLE FIRST PART 2 OF 6 – PARTNERTAP & ACHIEVEUNITE SERIES The modern business buying process has changed. With more information at our fingertips than ever before, buyers are researching  and developing their decisions  long before they engage...
SUCCESS BULLY PODCAST SEASON 2, EPISODE 7

SUCCESS BULLY PODCAST SEASON 2, EPISODE 7

In Episode 7 of Season 2 of the Success Bully podcast proudly titled “Sales Cures All,” we welcome a truly dynamic duo to the show. Cassandra Gholston (CEO & Co-Founder) and Autum Grimm (CRO & Co-Founder) of PartnerTap. Cassandra and Autum share how their...
Challenger & Collaborative Selling – A Hybrid Approach

Challenger & Collaborative Selling – A Hybrid Approach

PART 1 OF 6 – PARTNERTAP & ACHIEVEUNITE SERIES Breaking into new accounts is one of the toughest challenges in sales. Given the challenges, many sales people dread prospecting and fall prey to procrastination. Still, for a business to grow, new customers...
TALENT ISN’T RARE

TALENT ISN’T RARE

My favorite quote as a leader was coined by Erica Jung.  She said,  “Everyone has talent. What is rare is the courage to follow the talent to the dark place where it leads.”  I believe if you create a place where salespeople can find their way through the dark they...
“ALEXA, WHY ARE WE THE ONLY WOMEN AT AWS REINVENT?”

“ALEXA, WHY ARE WE THE ONLY WOMEN AT AWS REINVENT?”

I’ve been in the tech industry for the last 10 years. Not as an engineer but as a sales person selling and managing high performing software sales teams. I’ve worked for organizations that preached the need for more women in tech and leadership. After attending the...
CHALLENGER VS. SANDLER: WHAT IS THE DIFFERENCE AND WHICH IS BETTER?

CHALLENGER VS. SANDLER: WHAT IS THE DIFFERENCE AND WHICH IS BETTER?

It’s common to hear your sales manager reference either Sandler or Challenger sales methodology and sometimes it’s hard to know which is best. Sandler Methodology: Takes an approach of immediately qualifying your customers buying stage. If the customer isn’t ready to...

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