Why Enterprise Sales Should Be Working With Partners

Why Enterprise Sales Should Be Working With Partners

Secrets to Enterprise Sales Success: Working With Partners Leveraging Partner Ecosystems. Unlocking Value. Unleashing Potential. Even in the most disrupted economic conditions (Coronavirus Pandemic, anybody?), one axiom remains true: there is always a market for...
The Merits of the Emerging Ecosystem

The Merits of the Emerging Ecosystem

Building a market leading ecosystem?  Here are the 4 questions you should ask yourself. When building your own ecosystem, there are so many factors to consider when evaluating any growth strategy before committing resources and time to develop it.   The relative...
4 Steps to Build Channels & Emerge Stronger from a Crisis

4 Steps to Build Channels & Emerge Stronger from a Crisis

During challenging times, one thing remains true—business professionals who leverage partners will make it out ahead of their competitors. While the COVID-19 pandemic may feel different from past economic downturns, the successful strategies implemented by sales teams...
How to Adapt to the New Normal in Sales

How to Adapt to the New Normal in Sales

The coronavirus pandemic has created a global shift in the way sales teams meet and network with their partners. Adapting to this “new normal” requires teams to consider new ways of engaging and communicating with partners and customers to maintain strong...
4 Tips to Co-selling with Partners

4 Tips to Co-selling with Partners

4 Tips to Co-selling with Partners  Co-selling with Partners takes time.  Invest in building your partner sales funnel, it’s just as important as your sales funnel.  Partnerships are more important now than ever. Growing your partner network and forming mutually...
7 Tips for Building Successful Sales Partnerships

7 Tips for Building Successful Sales Partnerships

Successful sales teams work with partners in creative ways to drive big wins for their teams. Building the right partnership takes time and talent. Caryn Lee, VP of Sales at ADP, is an expert in driving new relationships with partner reps that contribute to major...

PartnerTap Ecosystem Sales Platform

Secure partner platform helps channel and sales teams drive more revenue from each partnership

Account Mapping

Instantly map millions of accounts to identify your mutual overlap with each partner

Sharing Controls

Control what data you share on a partner-by-partner basis

Channel Pipeline

Empower channel teams with the data and reports they need to identify new sales opportunities


The real-time data and tools sellers need to sell more with ISV, reseller, and marketplace partners

Ecosystem Analytics

Track all the sales opportunities sourced and accelerated with partners

CRM Integration

PartnerTap is pre-integrated with all the popular CRM applications

Industry Overview

Every B2B products and services company works with partners. PartnerTap helps you grow revenue with your partners.

Financial Services

Extend your reach as a trusted adviser and win more clients


Grow insurance sales with partners


Sell more software with partner insights


Expand your distribution with smarter partnering

Private Equity

Build an acquisition revenue machine


Accelerate co-selling with agents, brokers and sales reps

HR Tech

Co-sell with the leading HR technology sales teams

Professional Services

Extend your sales reach with partners


Win more corporate travel business with partners

Company Overview

We built PartnerTap to help companies drive more revenue with partners. Learn about our story and background.


Learn about our executives and company leaders helping customers drive more revenue


Learn more about our technology and consulting partners


Read our latest blog post or browse the archives for partnering best practices

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