In this article, we give you three quick, actionable steps that will hyper-scale your marketplace ecosystem. Whether you are just starting to scale, or you’re a tech giant that wants to see continued growth within your marketplace, this article will help you reach...
Market development funds help the partner world go round. Oftentimes, larger partners will provide market development funds for in-person events and targeted marketing campaigns. It can jump-start new and partner efforts and as well as add fuel to the fire of proven...
To make sure you don’t waste another dime on misallocated MDF spend, you need to prioritize the partners that will generate the most revenue. Usually, funds are allocated regardless of whether the partner will be a top producer or not. Companies simply don’t have the...
Complex Account mapping is critical to finding opportunities and understanding which accounts to target with each of your partners. Enterprise companies, with extensive ecosystems and thousands of partners, find it difficult to pinpoint the correct partner for each...
“Digital transformation is not a product or a solution. It’s a continuous process involving new technologies and ways of working to compete successfully through continued innovation.” -Red Hat Digital transformation is really about fostering a culture within your...
There are four common roadblocks that partnerships hit within the first year that are often fatal. If you want to have a successful partnership (one that drives revenue for both firms), you must avoid these four pitfalls... 1. Lack of a Clear Partner Strategy There...
