At PartnerTap, we set out on a mission to build a platform that drives revenue for every partnership. According to HBR partnerships have a 70% failure rate, which is abysmal. Globally, companies are losing billions of dollars annually because they’ve invested in partnerships that never generate revenue. Channel and sales teams know the potential of their partnerships and work diligently to uncover revenue opportunities, unfortunately, the process is done manually, with spreadsheets and V-Lookups. The result is missed opportunities and lack of revenue generation through co-selling.
That’s why we built PartnerTap, to help channel and sales teams map accounts quickly and pinpoint the right accounts to target. Comparing data sets is extremely difficult on a small scale. At Enterprise companies, it is exponentially harder, as the data sets are extensive, making a GTM strategy much harder. V-Lookups become a painstaking process. Luckily, our Partner Revenue Platform does the hard work for you. It maps your accounts instantly, showing you positive account overlap. Additionally, PartnerTap is a live system, so your data is constantly syncing. As you deal with churn, acquire new customers, and change account teams, your data will always be up to date.
To drive revenue and operationalize your partnership strategy, you need reliable account data. At the beginning of every quarter, account teams go back to the well and figure out what new accounts they should be selling and cross-selling into. With PartnerTap, they can automatically identify and leverage revenue within their ecosystems–immediately.
Account Mapping with PartnerTap
Account mapping with PartnerTap is a multi-step process that results in high-quality data matching. In order to give you accurate matches, PartnerTap first normalizes your data set, which improves the quality of account matches.
According to ZoomInfo, “25% of the average B2B database is inaccurate.” That’s why our system looks for faulty or weak information and corrects it. PartnerTap removes nonessentials from company names like Inc. or LLC as part of the normalization process. For example, ABC Systems Inc. would be changed to ABC Systems. Removing information like this improves match consistency across multiple company data sets. PartnerTap also filters out weak or faulty data like 1-800 numbers and bad website names. All of this is done automatically within a matter of seconds, so it doesn’t slow down the mapping process.
After normalization, the data is then mapped. To perform a match, our software looks through multiple objects such as:
- Account Name
- Sic Codes
- Phone Number
- Custom Fields
The data within these fields is weighted, so you receive the most accurate matches possible. Our smart match technology is so flexible that PartnerTap can map on custom fields as well.
Because PartnerTap addresses both enterprise sales teams and channel teams, our matching technology needs to provide the most accurate matches possible. Sales teams would never use an account mapping solution that provided a false positive match. That’s why PartnerTap has strict matching rules, so sales teams can rely upon the data they are being given.
PartnerTap also takes fuzzy matching into consideration. Meaning, that it is possible to map based on similar but not exact account information. So, if the account name is misspelled in any party’s data, the software will show a partial match. It will also match data with just a single field such as the customer’s address or any other custom variable.
Our Expert Auditing Team – Confidence the Enterprise Requires
We all know that no system is perfect, so human oversight is a standard in our industry. It’s for this reason that we have an auditing team that validates all of your mapped data. Our team checks if any matches were missed or if there were any false positives. Every match in our system has a high percentage of accuracy. PartnerTap will not only find more matches, but it’ll also find the most accurate matches.
Our enterprise customers understand the value of having this extra set of eyes. Enterprise teams have been account mapping for years, and there is a fear of missing out on potential revenue from a crucial account or missed opportunity match. CRM data is inherently dirty and that’s why the auditing team is so critical.
Together, with our superior account mapping software and our expert auditing team, you receive the most accurate, actionable data.
PartnerTap’s Partner Revenue Platform is the best account mapping software on the market. It was built with the collective experience of 40 years in enterprise and channel sales. Our matching algorithms, data normalization, fuzzy matching, and expert auditing team were made with enterprise channel and sales teams in mind. Our solution continues to drive revenue for companies quarter over quarter. That’s why we are the most trusted and adopted account mapping platform in the industry.