Build an acquisition revenue machine

Most acquisitions fail to generate the expected revenue growth because they can’t operationalize a joint sales motion. Sales reps continue to work in their separate CRM systems, and it is hard for sales reps on each side to know who exactly they should start collaborating with on each account.

You can’t wait for both sales teams to get into the same CRM system. To drive revenue quickly after an acquisition you need to empower sales teams with the information they need where they already work.

If you get this right – then you can identify net new accounts for each sales team to sell to, accelerate cross-sell revenue growth, and even shorten your sales cycle.

PartnerTap’s post-M&A acquisition sales enablement solution sets your multiple sales teams up for success with an enterprise-proven solution for sales operations, sales enablement and sales teams at both companies. PartnerTap gives you:

  • A neutral platform that can connect with an unlimited number of separate CRM systems.
  • Full control over your data and what you want to share with each acquired company.
  • Automated account mapping so your sales enablement teams can focus on go-to-market analysis and recommendations rather than manually comparing and trying to map account lists.
  • Unique segment insights to inform how each division can accelerate sales in each vertical and segment.
  • Company-specific account reports that sales enablement can use to drive targeted “plays”.
  • New deal potential reports that show you where your acquisitions can help get you into new accounts and where you can help your new teams sell more.
  • Multi-company account analysis informs optimal account sales and expansion strategies across all your divisions and acquired teams.
  • Accelerated cross-selling of both companies’ products.
  • Co-selling product connects sales reps across disparate CRM systems and makes it easy for them to collaborate via chat.
  • Sales manager dashboards let you monitor the level of collaboration between your account executives and their counterparts on other teams
M&A Whitepaper Cover Image

Key take-aways from the whitepaper:

Realizing M&A growth potential is challenging. Cultural differences can often lead to mistrust between teams, resulting in a lack of adoption of a single CRM system. This 13-page white paper dives in to:

  • The challenges and then lays out a clear framework to accelerate cross-selling and revenue growth immediately after a merger or acquisition.
  • Provides best practices to quickly get two enterprise sales teams working together despite the clear challenges of working in separate CRM systems and no existing relationship or trust yet built up on each side.

As a sales leader I know how important our partners are for our current and future revenue growth. PartnerTap helps us prioritize who to partner with on each account, collaborate with sales reps at each of our partners, and co-sell into target accounts.

– Chris Welch, VP Sales, Direct Travel

PartnerTap Ecosystem Sales Platform

Secure partner platform helps channel and sales teams drive more revenue from each partnership

Account Mapping

Instantly map millions of accounts to identify your mutual overlap with each partner

Sharing Controls

Control what data you share on a partner-by-partner basis

Channel Pipeline

Empower channel teams with the data and reports they need to identify new sales opportunities


The real-time data and tools sellers need to sell more with ISV, reseller, and marketplace partners

Ecosystem Analytics

Track all the sales opportunities sourced and accelerated with partners

CRM Integration

PartnerTap is pre-integrated with all the popular CRM applications

Industry Overview

Every B2B products and services company works with partners. PartnerTap helps you grow revenue with your partners.

Financial Services

Extend your reach as a trusted adviser and win more clients


Grow insurance sales with partners


Sell more software with partner insights


Expand your distribution with smarter partnering

Private Equity

Build an acquisition revenue machine


Accelerate co-selling with agents, brokers and sales reps

HR Tech

Co-sell with the leading HR technology sales teams

Professional Services

Extend your sales reach with partners


Win more corporate travel business with partners

Company Overview

We built PartnerTap to help companies drive more revenue with partners. Learn about our story and background.


Learn about our executives and company leaders helping customers drive more revenue


Learn more about our technology and consulting partners


Read our latest blog post or browse the archives for partnering best practices

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