VAST Data Uses PartnerTap to Accelerate Growth with an Ecosystem-wide View of Target Accounts Right Inside Salesforce CRM
“PartnerTap has turned all those partner account spreadsheets into a powerful growth driver for us. Instead of sitting in a silo, they now enrich our view of every customer and prospect.”
“When I show PartnerTap to our other partners they agree it’s a no brainer and are ready to get started.”
Before using PartnerTap, the VAST Data field sales reps would regularly receive account lists from partners, but had no way to mine the valuable information from them. They would typically upload these lists into a Google Drive folder where they would sit untouched. Katy Collins, Global Channel Programs Manager at VAST Data, leads operations and programs for their reseller channel. Katy has embraced PartnerTap and immediately put in place a new process whereby field reps can now send any list they receive to their channel manager who uploads it into PartnerTap. This process gives everyone visibility into which partners are engaged at each account, while building up a rich ecosystem-view of their accounts and opportunities.
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