CO-BUSINESS DEVELOPMENT
Co-develop new pipeline with partners
Explore use cases:
PARTNERTAP CO-PIPELINE DEVELOPMENT USE CASES
How business development teams use PartnerTap
Business development teams use the company-approved AI solutions they already love to ask PartnerTap questions about which partner(s) can share insights, open doors, and help them build new pipeline for their sales teams. PartnerTap’s MCP gives BDRs the context and contact information they need to align with partners and jumpstart their pipeline building journey.
AI INFRASTRUCTURE COMPANY
New logo account strategy
Getting a first sale at a new company is easier when you co-develop the opportunity with partners the buyer already trusts. Use PartnerTap to build up an ecosystem-wide view of each account and then identify the best partner(s) to open the door for these new business conversations.
AI INFRASTRUCTURE COMPANY
Bounty accounts campaigns
Identify all the partners surrounding each bounty account and use PartnerTap to orchestrate an influence campaign and shape a sales opportunity in your favor from day one.
TOP 5 GLOBAL SOFTWARE COMPANY
Industry-specific pipeline development
Need to build pipeline for a specific industry, territory or line of business? Round up your top 10 partners for that segment, map their accounts in PartnerTap, and build multi-partner co-selling coalitions to co-develop opportunities and co-sell into these target accounts.
TOP 5 GLOBAL SOFTWARE COMPANY
Territory pipeline boost
When pipeline coverage in a specific territory is weak, demand gen and BDR teams should turn to partners to help develop new pipeline they can go co-sell and win together. Pinpoint the best partner(s) for each AE to focus on, align their reps, and run a co-selling workflow to activate the conversations that uncover new pipeline.
Why do business development teams need PartnerTap?
There’s only so much research, calling, and cultivation business development teams can do on their own. Partners are the best way to learn about an account, get introductions, and gain credibility with a new company.
But business development teams can’t see which partners already have trusted relationships with their target accounts, so they have no idea who to call.
With PartnerTap’s MCP BDRs can engage the right partners to get the inside scoop and connections they need to develop and shape a new sales opportunity in their favor from the beginning.
“PartnerTap has a unique approach for tracking multi-touch marketing and multi-partner influence on pipeline and revenue. PartnerTap’s automated attribution product can bring together the 28 significant marketing and partner events that drive and influence today’s enterprise deals.”
Jay McBain
Chief Analyst Channels, Partnerships & Ecosystems, Omdia
Financial impact
PartnerTap customers drive impressive outcomes
PartnerTap’s customers drive impressive outcomes and have the attribution reports to prove it.
50%
Partner Manager time saved each week
Top 5 global software company’s PAMs moved from reactively looking up accounts one-by-one to proactively identifying new pipeline.
100x
More partner sales rep introductions
Top 10 global OEM activated thousands of new sales conversations for refresh and cross-selling sales motions.
$1B
New partner-sourced pipeline generated
Top 5 global software company generated more than a billion dollars in net-new pipeline for their sales teams and partners.
40%
Win rate on PartnerTap deals
Top 10 global OEM sees 4x higher win rates on opportunities identified and activated by PartnerTap.
MCP & AI
Agentic Co-Selling Platform
PartnerTap’s MCP gives companies unlimited access to the interconnected, multi-partner mapped data, attribution details, and power of PartnerTap so companies can add agentic co-selling to their existing sales agents, marketing agents, partner team agents, and success team agents.
We use PartnerTap to orchestrate our Power of Three program and run co-sell sales plays with, through, and across our partner ecosystem.”
Darryl Gray
SVP ISV Partner Management
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