Software
Expand, renew, and grow your
customer base with partners
Explore use cases:
Trusted by publicly-traded companies
Why do software companies need PartnerTap?
Every software company needs more high-quality pipeline and help retaining their existing customers. They also need to engage partners in their existing deals to strengthen their position and increase win rates. That’s why software company sales reps and partner managers email around customer lists and map accounts manually trying to figure out who they should work with. But this ad-hoc approach to sharing customer data and identifying the best partners to work with is time consuming and can’t scale.
It’s not the partner team’s fault. CRM systems were never built to share data outside the four walls of a company. That’s why software companies need PartnerTap’s Agentic Co-Selling Platform.
PartnerTap gives software companies a data sharing compliance platform and automated account mapping already vetted and approved by the largest technology companies in the world. And PartnerTap goes beyond other account mapping tools in the industry and gives software companies a full multi-partner co-selling solution, automated attribution reporting, and MCP and AI solutions to help teams co-develop pipeline, co-expand and co-retain current customers, and scale co-selling motions across all strategic partners and more segments.
“Driving outcomes with your partner ecosystem requires data sharing and a co-sell activation program. This highly effective growth strategy only works if you have a solution like PartnerTap.”
Rebecca Jones
Chief Growth Officer, Bridge Partners
“PartnerTap has a unique approach for tracking multi-touch marketing and multi-partner influence on pipeline and revenue. PartnerTap’s automated attribution product can bring together the 28 significant marketing and partner events that drive and influence today’s enterprise deals.”
Jay McBain
Chief Analyst Channels, Partnerships & Ecosystems, Omdia
PartnerTap shows partners the highest-propensity-to-buy SAP customers and where to focus for the best new sales opportunities.”
Annie Busch
VP North America Channel
How do software companies use PartnerTap?
Software companies are using PartnerTap to engage the best partners on existing opportunities and co-develop new pipeline that converts with more than 25% win rates (source: top 5 global software company saw 25%+ win rate on opportunities generated by their PartnerTap Program). Here’s how they do it:
- Empower sales teams with agentic co-selling so they can leverage partners and orchestrate influence around every active opportunity and target account. PartnerTap’s MCP works with your company’s already-approved LLMs and agents so your sales reps can work with the right partners in every account to expand, renew, and grow customers within their territories.
- Build outcomes-driven data sharing program on top of PartnerTap’s data sharing policy compliance platform. The PartnerTap platform is GDPR compliant and ensures each company’s data sharing policies are enforced. The PartnerTap platform is already approved by security, privacy, and legal teams at the largest software and technology companies in the world.
- Automate account mapping and pipeline sharing with your top GSI and RSI partners, as well as ISVs, MSPs, Hyperscalers, resellers, and distributors. PartnerTap automates account mapping and gives GTM teams the product whitespace and partner coverage analysis they need for each partner marketing program, sales strategy, and multi-partner sales motion.
- Triangulate multi-partner data to understand which partners to engage on current opportunities, identify the best targets for multi-partner campaigns, and pinpoint the best accounts to target for each multi-partner sales motion.
- Run co-sell activation campaigns using PartnerTap’s automated co-selling workflows. PartnerTap’s co-selling activation workflows automate the double-opt-in and introduction process between your sellers and partners for account planning and deal strategy conversations.
- Orchestrate partner-to-partner (P2P) sales motions to instantly align and introduce partners to work together to expand or retain existing software customers.
- Use co-selling engagement data to understand which sellers and partners need additional coaching or incentives to collaborate with partners.
- Get automated attribution tracking to measure the new pipeline and revenue generated or influenced by each partner, each co-pipeline development effort, each co-marketing campaign, and each co-expansion play.
Financial impact
PartnerTap customers drive impressive outcomes
PartnerTap’s customers drive impressive outcomes and have the attribution reports to prove it.
50%
Partner Manager time saved each week
Top 5 global software company’s PAMs moved from reactively looking up accounts one-by-one to proactively identifying new pipeline.
100x
More partner sales rep introductions
Top 10 global OEM activated thousands of new sales conversations for refresh and cross-selling sales motions.
$1B
New partner-sourced pipeline generated
Top 5 global software company generated more than a billion dollars in net-new pipeline for their sales teams and partners.
40%
Win rate on PartnerTap deals
Top 10 global OEM sees 4x higher win rates on opportunities identified and activated by PartnerTap.
MCP & AI
Agentic Co-Selling Platform
PartnerTap’s MCP gives companies unlimited access to the interconnected, multi-partner mapped data, attribution details, and power of PartnerTap so companies can add agentic co-selling to their existing sales agents, marketing agents, partner team agents, and success team agents.
CUSTOMER RECOGNITION & AWARDS
Recognized by the people who use it
G2 awards are earned from verified customer reviews. Our customers have tried the other solutions and speak with confidence when they say PartnerTap is the easiest to setup, easiest to administer, easiest to use, and has the best ROI because PartnerTap actually generates new revenue with partners.
Best ROI
Easiest Setup Enterprise
Easiest Admin Enterprise
Easiest To Use Enterprise
High Performer Enterprise
Want to scale?
See the leading multi-partner co-selling platform.
Invited by a partner?
Sign up for a free PartnerTap account.