Partner ecosystem activation and attribution

Build an outcomes-driven data sharing program that brings together the data you need to develop high-quality pipeline and increase win rates with your strategic partners. Consider all new business, expansion, adoption, and renewal goals.

Share data with partners in private digital clean rooms. PartnerTap’s Data Sharing Compliance Platform is already vetted and approved by the largest technology companies in the world. 

Instantly map millions of accounts and opportunities with your partners. Get comprehensive analysis showing exactly where to focus for new logos, expansion, and renewal strategies. 

Pinpoint the best accounts for co-marketing and co-selling motions.

See partner account owners. Keep your sales teams aligned with always-up-to-date partner sales rep information.

Use PartnerTap’s multi-partner reports to triangulate data and pinpoint the best partners and accounts to prioritize for “Trifecta” or “Power of Three” sales motions. 

Save target accounts as action lists in PartnerTap to start automated attribution tracking. 

Share and track partner pipeline. Get an ecosystem-wide view of opportunities your partners are selling within your ecosystem. 

Use PartnerTap’s Co-Sell Engine to run automated workflows that introduce sellers and partners for account planning and deal strategy conversations.

Orchestrate P2P sales plays. Sometimes you don’t want your reps involved in a sales motion. Instead, you want partners to work together to expand or renew your customers. PartnerTap’s partner-to-partner (P2P) workflows automate the introductions between partner reps around your target customers.

Co-selling engagement data from PartnerTap reports show you which account executives and partners need coaching or alignment to go after these high-propensity-to-buy accounts together.

Forget manually tagging partners on opportunities. PartnerTap’s automated attribution reports gives executives the partner-generated pipeline and revenue reports to prove your program’s impact on your business. 

Custom attribution events can also be brought into PartnerTap for automated pipeline tracking.

PartnerTap is your centralized data sharing platform for partners. But the insights and data you build up in PartnerTap should be pushed to the four corners of your business and made available in every agent.

PartnerTap MCP and AI context let’s you turn every agent into an ecosystem-aware agent that can guide sales, marketing, partner and success teams on which partners to engage for each strategy. 

PartnerTap API and Data Lake Exporter let’s you push all the multi-partner data into PowerBI, Tableau, or any data lake and reporting solution.