ACCOUNT MAPPING

Unlimited account mapping

Stop manually account mapping with partners like it’s 1999. PartnerTap automates comprehensive account mapping with partners and gives revenue teams the data, insights, and analysis they need for every go-to-market strategy with partners.

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Explore use cases:

Co-Marketing

Co-Pipeline Development

Co-Selling

Co-Expansion

Co-Retention

Why map accounts?

Account mapping gives companies the foundational data they need to develop high-quality pipeline, align sellers and partners, and coordinate co-selling motions.

Partner managers know account mapping is an open task in every partner plan and it comes up in every QBR.
Sales reps account map to figure out which partners can help accelerate specific deals and open access to more accounts in their territory.

But mapping just your top 50 or 100 accounts with partners isn’t enough. PartnerTap’s automated account mapping software matches millions of accounts and gives teams the product whitespace analysis needed for co-marketing, co-pipeline development, co-expansion, and co-renewal strategies.

See Unlimited Account Mapping Edition → (opens in a new tab)

PARTNERTAP ACCOUNT MAPPING CAPABILITIES

Enterprise-strength account mapping

PartnerTap is the only account mapping software that supports the complex requirements of the largest enterprise companies. But don’t assume our enterprise strength means complexity. PartnerTap’s account mapping is rated “Easiest to Use” and “Best ROI” by G2 reviewers.

Real-time account mapping

PartnerTap’s algorithms instantly match all accounts partners share with you through the platform and keeps these accounts aligned. Any user can also upload customer lists shared by offline partners and instantly see the full overlap, propensity to buy and whitespace analysis for these accounts.

Complex data

Enterprise sales teams have multiple account owners, track multiple installed and sellable products, and have propensity to buy and intent data from multiple sources. PartnerTap supports the complex enterprise data requirements and encourages companies to bring this information into PartnerTap because this is how you find the gold.

Whitespace analysis

PartnerTap’s out-of-the-box reports instantly identify the mutual customers, potential new logos, new product whitespace opportunities, and most-likely-to-buy accounts. Use filters to pinpoint the best accounts and partners for each expansion sales play, event, campaign, renewal or bounty program.

Multi-partner triangulation

Every time you map accounts with a partner you contribute to an interconnected web of multi-partner mapped data. PartnerTap’s multi-partner reports make it easy to triangulate data to pinpoint the best accounts or opportunities to focus on with a set of partners

Sales alignment

Real-time account mapping lets your sales reps and partner reps stay aligned on their shared accounts. This is especially important in Q1 as territories change and new reps need to figure out who to work with on each account. With PartnerTap sales reps always know who to engage with real-time visibility to every partner and their full account team.

Location-based matching

If you’re selling to small businesses or franchises you know that location-based matching is important. PartnerTap’s account mapping algorithms support location-based matching and reports include location-based matching filters so you don’t waste time targeting the wrong accounts.

Target account lists & automated attribution tracking

The whole point of account mapping is to identify the best accounts for your partners, sales team, marketing or success teams to focus on. After mapping is done, use PartnerTap reports and filters to pinpoint the best accounts for each strategy and save these in a PartnerTap Action List. This starts automated attribution tracking on these accounts so you can monitor for net-new pipeline in PartnerTap’s Pipeline Attribution reports.

MCP and agentic co-selling

Let teams access your multi-partner mapped data in PartnerTap through their agents and AI solutions. PartnerTap’s MCP gives agents the context and data they need to help sales, marketing, partner and success teams strategize, plan and execute any partner-involved go-to-market motions.

PartnerTap’s MCP provides rich context about your partner data and enforces all data access and visibility policies already implemented in your PartnerTap account.

Learn about PartnerTap’s MCP and agentic solutions → (opens in a new tab)

Unlimited Users

Every edition includes unlimited users. Give every partner manager, partner sales manager, business development rep, account executive, marketer, and customer success manager access to PartnerTap and the valuable insights shared by your partners.

Unlimited Partners

Using PartnerTap with lots of partners builds up a valuable set of interconnected mapped partner data around your customers, prospects, and sales opportunities. PartnerTap is meant to be used with all your strategic partners, not just one type. That’s why every edition includes unlimited partners.

Unlimited Data & Reports

Why map accounts with partners if you can’t use the data and make it actionable? When you buy a paid edition of PartnerTap you get unlimited access to reports and all your data across all your partners. No caps on reports. No caps on report downloads.

We set out to understand the entire ecosystem around our target accounts.

PartnerTap is now the single source of truth for the entire partner ecosystem around our target accounts.”

Phil Manez

Director Channel Sales, VAST Data

Enterprise perspective on PartnerTap

What leaders say after rolling out PartnerTap

After using PartnerTap you’ll never go back to ad-hoc manual account mapping or one-off co-selling motions with partners. The rich insights, actionable data, and pipeline attribution reporting you get from PartnerTap will help you drive more revenue with partners. That’s why our customers bring us in every time they move to a new company.

“PartnerTap is our most strategic vendor. Period.”