We believe if you can imagine it—it is possible. Our founders built their careers as sellers—building new markets, exceeding numbers, and going to President’s Club. Working with partners was a key to their success, but it was a challenging, time-consuming process. They not only imagined a better way, but developed an innovative solution. Their mission is simple:. They believe, if done right, sellers can be successful with inbound leads and partner introductions—so they can spend more time driving growth for the business.



Cassandra Gholston, CEO and Co-Founder

Cassandra is responsible for the strategic vision of PartnerTap. Prior to founding PartnerTap Cassandra spent her career in sales as a top performer in SaaS companies. She obtained multiple President’s Clubs and awards. She is driven to make the jobs of salespeople more lucrative through PartnerTap. Cassandra is passionate about giving back with a focus on charities around autism and youth.

Autum Grimm, CRO and Co-Founder

Autum is responsible for sales, demand generation, and business development. Over the past 15 years Autum has spent her time both selling to domestic and international companies as well as leading and developing top producing sales teams. Autum is passionate about equality in the workplace and works hard to celebrate diversity.

Jared Gholston, CTO and Co-Founder

Jared is a technology industry veteran who designs and leads the PartnerTap long-term technology vision and roadmap. Jared is responsible for product research and development initiatives, leads the PartnerTap project team, and works closely with industry thought leaders, customers, and technology partners. Jared is a purple belt in Brazilian Jiu Jitsu with a passion for promoting physical fitness as a means of character building in young people.

Team Members

Vara Allamaraju, VP of Engineering

As VP of Engineering Vara works tightly with the PartnerTap leadership and product teams to establish design and delivery focus, enforce accountability, accelerate timelines, and transform vision into reality. Vara is a hands on, consultative leader and coach who inspires excellence from the entire PartnerTap family.

Jesse Brown, Account Management

Jesse was born and raised in Seattle. She leads our Market Research department and is committed to building positive partner growth and values every connection made. She is dedicated to help you partner better. When she isn’t prospecting she is enjoying time with her husband and 3 beautiful children. You may see her somewhere in the woods hiking or most likely in the mountain shredding some pow.

Daya Airody, Lead Analytics Engineer

An IIT Chennai alumni, Daya has more than 20 years of experience building application software. He has worked in variety of domains including electronic payment solutions, online catalogs, web access management, RFID-based supply chain applications, mobile content delivery and expense management. His other interests include parenting and volunteering for local community services.