PartnerTap Leadership

Our team of technology and industry experts have been building, partnering and selling enterprise software for 20 years.

Executive Team

Cassandra Gholston, CEO
Cassandra is responsible for the strategic vision of PartnerTap. Prior to founding PartnerTap Cassandra spent her career in sales as a top performer in SaaS companies. She obtained multiple President’s Clubs and awards. She is driven to make the jobs of salespeople more lucrative through PartnerTap. Cassandra is passionate about giving back with a focus on charities around autism and youth.

Autum Grimm, CRO
Autum is responsible for revenue, demand generation, operations and business development. Over the past 15 years Autum has spent her time both selling to domestic and international companies as well as leading and developing top producing sales teams. Autum is passionate about equality in the workplace and works hard to celebrate diversity.

Jared Gholston, CTO
Jared is a technology industry veteran who designs and leads the PartnerTap long-term technology vision and roadmap. Jared is responsible for product research and development initiatives, leads the PartnerTap project team, and works closely with industry thought leaders, customers, and technology partners. Jared is a purple belt in Brazilian Jiu Jitsu with a passion for promoting physical fitness as a means of character building in young people.

Vara Allamaraju, VP of Engineering
As VP of Engineering Vara works tightly with the PartnerTap leadership and product teams to establish design and delivery focus, enforce accountability, accelerate timelines, and transform vision into reality. Vara is a hands on, consultative leader and coach who inspires excellence from the entire PartnerTap family.

Karen Tomlinson, VP Customer Success
As VP Customer Success at PartnerTap Karen is responsible for the success of our enterprise customers and their connected partners on PartnerTap. Karen’s career across SaaS product, marketing and customer success teams has always focused on helping enterprise customers successfully adopt SaaS products, achieve business results, and scale success across their organizations.

Partner Ecosystem Platform

Secure partner platform helps channel and sales teams drive more revenue from each partnership

Account Mapping

For everyone that wants to see mutual account overlap with partners

Sharing Controls

Control what data you share on a partner-by-partner basis

Channel Insights

For channel teams to get segment-by-segment insights into partner accounts and opportunities

Co-Selling

For sales reps and teams who want to get and share insights with partners on mutual accounts

Ecosystem Analytics

See all the growth opportunities within your partner ecosystem

CRM Integration

PartnerTap is pre-integrated with all the popular CRM applications


Industry Overview

Every B2B products and services company works with partners. PartnerTap helps you grow revenue with your partners.

Financial Services

Extend your reach as a trusted adviser and win more corporate clients

Hardware

Expand your distribution with smarter partnering

HR Tech

Co-sell with the leading HR technology sales teams

Healthcare

Sell more medical products and services with partners

Insurance

Grow insurance sales with partners

Professional Services

Extend your sales reach with partners

Software

Sell more software with partner insights

Telecommunications

Accelerate co-selling with agents, brokers and sales reps

Travel

Win more corporate travel business with partners

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Industry Overview

Insurance

Hardware

Software

Professional Services

Healthcare & Life Sciences

Banking and Financial Services

Travel

Telecommunications

HR Tech