PartnerTap Leadership

Our team of technology and industry experts have been building, partnering and selling enterprise software for 20 years.

Executive Team

Cassandra Gholston, CEO
Cassandra is responsible for the strategic vision of PartnerTap. Prior to founding PartnerTap Cassandra spent her career in sales as a top performer in SaaS companies. She obtained multiple President’s Clubs and awards. She is driven to make the jobs of salespeople more lucrative through PartnerTap. Cassandra is passionate about giving back with a focus on charities around autism and youth.

Autum Grimm, CRO
Autum is responsible for revenue, demand generation, operations and business development. Over the past 15 years, Autum has spent her time both selling to domestic and international companies as well as leading and developing top producing sales teams. Autum is passionate about equality in the workplace and works hard to celebrate diversity.

Jared Gholston, CTO
Jared is a technology industry veteran who designs and leads the PartnerTap long-term technology vision and roadmap. Jared is responsible for product research and development initiatives, leads the PartnerTap project team, and works closely with industry thought leaders, customers, and technology partners. Jared is a purple belt in Brazilian Jiu Jitsu with a passion for promoting physical fitness as a means of character building in young people.

Vara Allamaraju, VP of Engineering
As VP of Engineering Vara works tightly with the PartnerTap leadership and product teams to establish design and delivery focus, enforce accountability, accelerate timelines, and transform vision into reality. Vara is a hands on, consultative leader and coach who inspires excellence from the entire PartnerTap family.

PartnerTap Ecosystem Sales Platform

Secure partner platform helps channel and sales teams drive more revenue from each partnership

Account Mapping

Instantly map millions of accounts to identify your mutual overlap with each partner

Sharing Controls

Control what data you share on a partner-by-partner basis

Channel Pipeline

Empower channel teams with the data and reports they need to identify new sales opportunities

Co-Selling

The real-time data and tools sellers need to sell more with ISV, reseller, and marketplace partners

Ecosystem Analytics

Track all the sales opportunities sourced and accelerated with partners

CRM Integration

PartnerTap is pre-integrated with all the popular CRM applications

Industry Overview

Every B2B products and services company works with partners. PartnerTap helps you grow revenue with your partners.

Financial Services

Extend your reach as a trusted adviser and win more clients

Insurance

Grow insurance sales with partners

Software

Sell more software with partner insights

Hardware

Expand your distribution with smarter partnering

Private Equity

Build an acquisition revenue machine

Telecommunications

Accelerate co-selling with agents, brokers and sales reps

HR Tech

Co-sell with the leading HR technology sales teams

Professional Services

Extend your sales reach with partners

Travel

Win more corporate travel business with partners

Company Overview

We built PartnerTap to help companies drive more revenue with partners. Learn about our story and background.

Leadership

Learn about our executives and company leaders helping customers drive more revenue

Partners

Learn more about our technology and consulting partners

Blog

Read our latest blog post or browse the archives for partnering best practices

Contact Info

Need to speak with someone at Partnertap or reach support?

Pricing

Explore our different editions and options for your teams

Support

Submit a ticket, browse our FAQs, or chat with a support rep

Careers

View a list of career paths with PartnerTap