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The Five Traits of an All-Star Alliance Partner

The Five Traits of an All-Star Alliance Partner

In recent years, the world of sales has shifted from a mostly direct sales model to a more alliance-based, indirect sales model. Working with alliance partners is quite different from working with direct sales teams, forging an alliance partnership is a great...

The Merits of the Emerging Ecosystem

The Merits of the Emerging Ecosystem

Building a market leading ecosystem?  Here are the 4 questions you should ask yourself. When building your own ecosystem, there are so many factors to consider when evaluating any growth strategy before committing resources and time to develop it.   The relative...

How to Adapt to the New Normal in Sales

How to Adapt to the New Normal in Sales

The coronavirus pandemic has created a global shift in the way sales teams meet and network with their partners. Adapting to this “new normal” requires teams to consider new ways of engaging and communicating with partners and customers to maintain strong...

4 Tips to Co-selling with Partners

4 Tips to Co-selling with Partners

4 Tips to Co-selling with Partners  Co-selling with Partners takes time.  Invest in building your partner sales funnel, it’s just as important as your sales funnel.  Partnerships are more important now than ever. Growing your partner network and forming mutually...

The Inevitable Shift to Co-Selling

The Inevitable Shift to Co-Selling

The Inevitable Shift to Co-Selling Over the past 24 months we've seen a shift in the way companies go to market with their partners.  The new go to market strategy is moving from a traditional partner resell model to a co-sell model. The Challenges of Reselling With...

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