Blog

The Inevitable Shift to Co-Selling

The Inevitable Shift to Co-Selling Over the past 24 months we've seen a shift in the way companies go to market with their partners.  The new go to market strategy is moving from a traditional partner resell model to a co-sell model. The Challenges of Reselling With...

4 Ways Partners Help You Crush Quota in 2018

PART 5 OF 6 - PARTNERTAP & ACHIEVEUNITE SERIES Collaborative Selling with Partners can accelerate your success by opening doors to new customers, validating your capabilities, sharing the workload throughout the sales cycle, and by giving you another set of eyes and...

Accelerate Your Partner Business: Do the Right Thing

ART 4 OF 6 - PARTNERTAP & ACHIEVEUNITE SERIES Achieving an advantage in today’s business world is all about relationships. Relationships that are anchored in respect, communication, understanding, and trust have the greatest potential to positively impact your sales...

New Strategies for Working with Buyer Organizations

PART 3 OF 6 - PARTNERTAP & ACHIEVEUNITE SERIES So, what happened to the central IT buyer and why did this shift take place?    The digitization of business was the most significant catalyst for the dynamic shift in modern buying behaviors. Innovation to automate and...

Get to the Table First

GET TO THE TABLE FIRST PART 2 OF 6 - PARTNERTAP & ACHIEVEUNITE SERIES The modern business buying process has changed. With more information at our fingertips than ever before, buyers are researching  and developing their decisions  long before they engage with a sales...

SUCCESS BULLY PODCAST SEASON 2, EPISODE 7

In Episode 7 of Season 2 of the Success Bully podcast proudly titled “Sales Cures All,” we welcome a truly dynamic duo to the show. Cassandra Gholston (CEO & Co-Founder) and Autum Grimm (CRO & Co-Founder) of PartnerTap. Cassandra and Autum share how their sales career...

TALENT ISN’T RARE

My favorite quote as a leader was coined by Erica Jung.  She said,  “Everyone has talent. What is rare is the courage to follow the talent to the dark place where it leads.”  I believe if you create a place where salespeople can find their way through the dark they...

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