Distributors
Shorten sales cycles with data and AI
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Trusted by publicly-traded companies
Why do distributors need PartnerTap?
Selling and winning today requires close coordination between suppliers and selling partners. Distributors need to step in and help selling partners win more efficiently by pinpointing the most-winnable leads and connecting sellers with supplier specialists on their active deals. That’s why resellers and distributors need PartnerTap’s Agentic Co-Selling Platform.
PartnerTap gives distributors a data sharing compliance platform already vetted and approved by the largest technology companies in the world. PartnerTap gives distributors everything they need to help resellers sell more efficiently including a data sharing compliance platform, automated account mapping, co-selling activation campaigns, pipeline sharing, automated attribution reports, and a robust MCP for agentic co-selling.
“PartnerTap has a unique approach for tracking multi-touch marketing and multi-partner influence on pipeline and revenue. PartnerTap’s automated attribution product can bring together the 28 significant marketing and partner events that drive and influence today’s enterprise deals.”
Jay McBain
Chief Analyst Channels, Partnerships & Ecosystems, Omdia
PartnerTap helps our sales reps and partners align around each customer. It’s next-level co-selling.”
Justin Crane
Director Sales Digitalization
How do distributors use PartnerTap?
Distributors are already using PartnerTap with their top suppliers to activate more sales pipeline and help selling partners win deals faster. Here’s how they do it:
- Empower partner teams with agentic co-selling so they can access all the data shared by suppliers and partners, pinpoint the best accounts for each product sales campaign, and quickly send those targets to the right sellers at each partner. PartnerTap’s MCP works with the LLMs and agents already approved and used at each company.
- Automate account mapping between your suppliers, your CRM, and your selling partners. Instantly see the product whitespace and supplier propensity-to-buy data to pinpoint the best target accounts to send to each selling partner.
- Run co-selling activation campaigns using PartnerTap’s automated co-selling workflows. PartnerTap’s co-selling activation workflows automate the double-opt-in and introduction process between each partners’ account owner and the supplier’s product specialists for account planning and deal strategy conversations.
- Get automated revenue attribution tracking to measure the new pipeline and revenue generated by each co-selling campaign or business development strategy.
- Use data to justify more investments from suppliers for targeted sales campaigns and funded heads. Use PartnerTap’s target account lists and pipeline attribution data to show how much more sales you could drive with the right investment.
- Protect customer data by sharing data only through PartnerTap’s GDPR-compliant data sharing compliance platform. Build an outcomes-driven data sharing program to get the specific insights you need to sell each suppliers’ solutions more strategically and efficiently. The PartnerTap platform is already approved by security, privacy, and legal teams at the largest GSI and technology companies in the world.
Financial impact
PartnerTap customers drive impressive outcomes
PartnerTap’s customers drive impressive outcomes and have the attribution reports to prove it.
50%
Partner Manager time saved each week
Top 5 global software company’s PAMs moved from reactively looking up accounts one-by-one to proactively identifying new pipeline.
100x
More partner sales rep introductions
Top 10 global OEM activated thousands of new sales conversations for refresh and cross-selling sales motions.
$1B
New partner-sourced pipeline generated
Top 5 global software company generated more than a billion dollars in net-new pipeline for their sales teams and partners.
40%
Win rate on PartnerTap deals
Top 10 global OEM sees 4x higher win rates on opportunities identified and activated by PartnerTap.
MCP & AI
Agentic Co-Selling Platform
PartnerTap’s MCP gives companies unlimited access to the interconnected, multi-partner mapped data, attribution details, and power of PartnerTap so companies can add agentic co-selling to their existing sales agents, marketing agents, partner team agents, and success team agents.
CUSTOMER RECOGNITION & AWARDS
Recognized by the people who use it
G2 awards are earned from verified customer reviews. Our customers have tried the other solutions and speak with confidence when they say PartnerTap is the easiest to setup, easiest to administer, easiest to use, and has the best ROI because PartnerTap actually generates new revenue with partners.
Best ROI
Easiest Setup Enterprise
Easiest Admin Enterprise
Easiest To Use Enterprise
High Performer Enterprise
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