FRONTIER AI LABS
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Why do AI lab companies need PartnerTap?
AI companies need to get their technology entrenched so they’re sending out forward-deployed engineers to help customers build, use and adopt AI solutions for strategic use cases. This is an inefficient and expensive effort. Frontier labs, GSIs, ISVs and solution providers should be working together in coordinated go-to-market motions. For example:
- Building new agentic solutions for strategic use cases is a co-pipeline development process between frontier labs, ISVs, GSIs or solution providers.
- Driving more AI consumption is a co-adoption and co-expansion process where GSIs, solution providers, and ISVs all play a role.
- Defending your position as a company’s preferred AI technology requires aligning and activating every partner engaged with a customer to form a defensive moat around your mutual customers.
But aligning and co-selling with multiple partners around every customer is hard to do. Every company has their own CRM systems, which were never designed to share data or co-sell with anyone outside the four walls of you company. That’s why frontier AI companies need PartnerTap’s Agentic Co-Selling Platform. PartnerTap gives AI companies an enterprise-proven data sharing compliance platform along with the automated account mapping, multi-partner co-selling, attribution reporting, and robust MCP they need to co-develop new business pipeline, co-expand mutual customers, and co-drive more consumption with multiple partners.
“Driving outcomes with your partner ecosystem requires data sharing and a co-sell activation program. This highly effective growth strategy only works if you have a solution like PartnerTap.”
Rebecca Jones
Chief Growth Officer, Bridge Partners
PartnerTap has a unique approach for tracking multi-touch marketing and multi-partner influence on pipeline and revenue. PartnerTap’s automated attribution product can bring together the 28 significant marketing and partner events that drive and influence today’s enterprise deals.”
Jay McBain
Chief Analyst Channels, Partnerships & Ecosystems, Omdia
How do AI lab companies use PartnerTap?
Frontier AI companies use PartnerTap to drive more strategic use and consumption of their technology within the enterprise and commercial segments. Here’s how they do it:
- Empower sales teams with agentic co-selling so they can leverage partners and orchestrate influence around every active opportunity and target account. PartnerTap’s MCP works with the LLMs and agents already in use at your company so your sales reps can work with the right partners in every account to expand, renew, and grow customers within their territories.
- Build outcomes-driven data sharing program on top of PartnerTap’s data sharing policy compliance platform. The PartnerTap platform is GDPR compliant and ensures each partners’ data sharing policies are enforced. PartnerTap’s data sharing compliance platform is already approved by security, privacy, and legal teams at the largest technology companies in the world (hyperscalers, ISVs, resellers and GSIs).
- Automate account mapping and pipeline sharing across strategic GSIs, ISVs, hyperscalers, VAR’s and solution providers. PartnerTap automates account mapping and gives teams the product whitespace and partner coverage analysis they need for each go-to-market strategy, program, and sales motion.
- Empower sales teams with agentic co-selling so they can build relationships and leverage partner influence to land and expand customers within their territory. PartnerTap’s MCP provides access to the partner data and business context needed for LLMs and agents.
- Triangulate multi-partner data to understand which partners to engage on current opportunities. PartnerTap’s multi-partner reports are also used to identify the best targets for multi-partner campaigns, strategic events, and strategic sales motions.
- Run co-sell activation campaigns using PartnerTap’s automated co-selling workflows. PartnerTap’s co-selling activation workflows automate the double-opt-in and introduction process between your sellers and partners for account planning and deal strategy conversations.
- Orchestrate partner-to-partner (P2P) sales motions to instantly align and introduce partners to work together to build new solutions and drive more consumption at a hyperscaler’s existing customer.
- Use co-selling engagement data to understand which sellers and partners need additional coaching or incentives to focus on these accounts with each other.
- Get automated attribution tracking to measure the new pipeline and revenue generated or influenced by each partner, each co-development effort, each co-marketing campaign, and each co-expansion play.
Financial impact
PartnerTap customers drive impressive outcomes
PartnerTap’s customers drive impressive outcomes and have the attribution reports to prove it.
50%
Partner Manager time saved each week
Top 5 global software company’s PAMs moved from reactively looking up accounts one-by-one to proactively identifying new pipeline.
100x
More partner sales rep introductions
Top 10 global OEM activated thousands of new sales conversations for refresh and cross-selling sales motions.
$1B
New partner-sourced pipeline generated
Top 5 global software company generated more than a billion dollars in net-new pipeline for their sales teams and partners.
40%
Win rate on PartnerTap deals
Top 10 global OEM sees 4x higher win rates on opportunities identified and activated by PartnerTap.
MCP & AI
Agentic Co-Selling Platform
PartnerTap’s MCP gives companies unlimited access to the interconnected, multi-partner mapped data, attribution details, and power of PartnerTap so companies can add agentic co-selling to their existing sales agents, marketing agents, partner team agents, and success team agents.
CUSTOMER RECOGNITION & AWARDS
Recognized by the people who use it
G2 awards are earned from verified customer reviews. Our customers have tried the other solutions and speak with confidence when they say PartnerTap is the easiest to setup, easiest to administer, easiest to use, and has the best ROI because PartnerTap actually generates new revenue with partners.
Best ROI
Easiest Setup Enterprise
Easiest Admin Enterprise
Easiest To Use Enterprise
High Performer Enterprise
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