Unlock ecosystem revenue hidden below the surface 

Get the data and tools to identify all the potential sales opportunities in your existing partner ecosystem

The status quo doesn’t scale

Every CEO and CFO wants to see higher growth rates from their channel. And every ecosystem chief knows that their teams are just scratching the surface of the potential revenue buried within their existing partner ecosystem. But it’s hard to unlock all this potential revenue because channel and sales teams lack the data and tools they need to identify all the potential sales opportunities within their shared accounts. Only manually mapping the top ~2,000 accounts with a handful of partners each year is the enterprise norm, but will never scale.

iceberg image of mapping accounts

Why Companies Choose PartnerTap

Sources New Pipeline

Instantly maps millions of accounts and gives channel teams the reports they need to identify 10x more sales opportunities and grow your business faster with the best partners on each account.

Empowers Sellers

Pushes partner information on mapped accounts back into your CRM, connects sellers and partners on their shared accounts, and collaborate on shared opportunities on a secure platform.

Built for the Enterprise

Built for companies that already drive millions or billions of revenue with partners each year. Provides a secure and neutral platform that your partners can trust, so they feel safe sharing accounts, opportunities, and other sensitive data with you.

Approved by IT

PartnerTap sails through the toughest IT and CISO security reviews because of our secure cloud architecture, robust access controls, data visibility rules, and data protection with SOC2 Type II, GDPR and CSPA compliance.

Partner Ecosystems are the Cornerstone for Future Growth

Key take-aways from Accenture’s report:

  • Every industry is susceptible to disruption by ecosystem plays—and those who aren’t ready are at risk for value degradation.
  • While executives believe ecosystems are important, most companies have yet to seize their full potential.
  • Ecosystems are proving to be winning plays. Enabled by digital platforms— ecosystems could unlock $100 trillion of value for business and wider society over the next 10 years.
Building partner revenue white paper cover image

Build Your Partner Revenue Machine

Building productive partnerships is hard. And building a partnership that goes beyond a press release to actually drive revenue is even harder. But it’s more important than ever.

This 14-page whitepaper gives you a framework you can use to build and scale a partner revenue machine at your company.

scaling partnerships white paper cover image

Scaling Partner Ecosystem Revenue Whitepaper

Scaling partnerships and figuring out how to drive more revenue from each partner is a universal enterprise challenge. This 13-page white paper dives in to:

  • What it takes to share data before you build up trust with each partner
  • What it takes to scale a revenue-generating partner program
M&A white paper cover image

The M&A Revenue Opportunity

Realizing M&A growth potential is challenging. Cultural differences can often lead to mistrust between teams, resulting in a lack of adoption of a single CRM system.

This 13-page whitepaper explains the challenges and then lays out a clear framework to accelerate cross-selling and revenue growth immediately after a merger or acquisition.

We set out to understand the entire ecosystem around our target accounts. PartnerTap is now the single source of truth for the entire partner ecosystem around our target accounts.

– Phil Manez, Director Channel Sales, VAST Data

PartnerTap Ecosystem Sales Platform

Secure partner platform helps channel and sales teams drive more revenue from each partnership

Account Mapping

Instantly map millions of accounts to identify your mutual overlap with each partner

Sharing Controls

Control what data you share on a partner-by-partner basis

Channel Pipeline

Empower channel teams with the data and reports they need to identify new sales opportunities


The real-time data and tools sellers need to sell more with ISV, reseller, and marketplace partners

Ecosystem Analytics

Track all the sales opportunities sourced and accelerated with partners

CRM Integration

PartnerTap is pre-integrated with all the popular CRM applications

Industry Overview

Every B2B products and services company works with partners. PartnerTap helps you grow revenue with your partners.

Financial Services

Extend your reach as a trusted adviser and win more clients


Grow insurance sales with partners


Sell more software with partner insights


Expand your distribution with smarter partnering

Private Equity

Build an acquisition revenue machine


Accelerate co-selling with agents, brokers and sales reps

HR Tech

Co-sell with the leading HR technology sales teams

Professional Services

Extend your sales reach with partners


Win more corporate travel business with partners

Company Overview

We built PartnerTap to help companies drive more revenue with partners. Learn about our story and background.


Learn about our executives and company leaders helping customers drive more revenue


Learn more about our technology and consulting partners


Read our latest blog post or browse the archives for partnering best practices

Contact Info

Need to speak with someone at Partnertap or reach support?


Explore our different editions and options for your teams


Submit a ticket, browse our FAQs, or chat with a support rep


View a list of career paths with PartnerTap