Multi-partner sales solutions
Winning today requires partners
Selling today requires coordinating with partners. PartnerTap gives teams the data, automation, AI and attribution to drive the right outcomes for your co-pipeline development, co-selling, co-expansion, and co-renewal motions with strategic partners.
Explore use cases:
It’s a multi-partner world
The technology industry has entered a new era, one where no sales rep can win alone and no company can grow alone. Every strategic growth initiative today requires partners, and the need for multi-partner selling solutions has become undeniable.
But it’s hard to sell as an aligned and coordinated team with partners outside your company. CRM systems were never designed to share data and collaborate with people outside the four walls of your company. That’s why companies are turning to PartnerTap’s agentic co-selling platform for their strategic growth initiatives.
“Driving outcomes with your partner ecosystem requires data sharing and a co-sell activation program. This highly effective growth strategy only works if you have a solution like PartnerTap.”
Rebecca Jones
Chief Growth Officer, Bridge Partners
GROWTH INITIATIVES
Every growth strategy requires partners
CROs need more high-quality pipeline. Sales reps need to orchestrate influence around their buyers to win. CFOs want more partner-sourced opportunities because they’re twice as large, close 30% faster, and have 2x-4x higher win rates. Partners also drive better adoption, higher consumption, and often determine which solutions a customer buys.
Accelerate your strategic revenue initiatives
PartnerTap gives teams the data, automation, AI and attribution needed to build and win more strategic business with your top partners.
- Co-develop new pipeline for your sales teams and partners to win together
- Pinpoint the best accounts for multi-partner sales motions
- Shift workloads with help from partners influencing buyer decisions
- Expand existing customers with cross-sell and upsell sales plays
- Drive more adoption and consumption
- Win new logo “bounty” accounts with help from partners
- Renew and refresh customers before competitors lure them away
- Get pipeline attribution reports to prove the partner impact on each strategy
PartnerTap is our most strategic vendor. Period.”
Eric McIver
Global Partner Solutions Director Program and Operations, Lumen
6 reasons companies choose PartnerTap
PartnerTap wins enterprise product and technical evaluations. Here are a few reasons why.
01
Generates high-quality pipeline
PartnerTap gives GTM team the data, automation and AI solutions to generate and track high-quality new pipeline for sales teams and partners. Multi-partner triangulation pinpoints new sales opportunities and co-selling workflows activate sales plays with partners.
02
Automates attribution tracking
PartnerTap automatically tracks and measures pipeline developed with each partner. PartnerTap’s pipeline attribution reports give executives the multi-partner and multi-touch marketing data they need to demonstrate the impact of each partner on your business.
03
Unlimited users in every edition
PartnerTap editions are designed for unlimited usage. Every edition includes unlimited users and unlimited partners. Paid editions also include unlimited access to your data, reports, downloads, co-selling workflows, MCP usage, and more.
04
Easy to use
PartnerTap’s platform is easy for teams and partners to use. G2 ranks PartnerTap “easiest to setup”, “easiest to administer” and “easiest to use”, which is quite the compliment for enterprise software. Plus, PartnerTap experts can help you jumpstart your program with both professional services and do-it-for-you agency services available.
05
Enterprise-grade platform
Built for companies already driving millions or billions in partner revenue. PartnerTap supports the data and sales orchestration complexity of large enterprises with complex sales teams, large product catalogues, and multiple partners influencing your buyers.
06
Approved by legal, security and privacy teams
PartnerTap has been vetted and approved by the most demanding legal, privacy and security teams. The PartnerTap platform is built on a secure cloud architecture, has robust access controls, is GDPR and CCPA compliant, and SOC 2 Type II, ISO 27701, and ISO 27001 certified.
Trusted by publicly-traded companies
Financial impact
PartnerTap customers drive impressive outcomes
PartnerTap’s customers drive impressive outcomes and have the attribution reports to prove it.
50%
Partner Manager time saved each week
Top 5 global software company’s PAMs moved from reactively looking up accounts one-by-one to proactively identifying new pipeline.
100x
More partner sales rep introductions
Top 10 global OEM activated thousands of new sales conversations for refresh and cross-selling sales motions.
$1B
New partner-sourced pipeline generated
Top 5 global software company generated more than a billion dollars in net-new pipeline for their sales teams and partners.
40%
Win rate on PartnerTap deals
Top 10 global OEM sees 4x higher win rates on opportunities identified and activated by PartnerTap.
MCP & AI
Agentic Co-Selling Platform
PartnerTap’s MCP gives companies unlimited access to the interconnected, multi-partner mapped data, attribution details, and power of PartnerTap so companies can add agentic co-selling to their existing sales agents, marketing agents, partner team agents, and success team agents.
CUSTOMER RECOGNITION & AWARDS
Recognized by the people who use it
G2 awards are earned from verified customer reviews. Our customers have tried the other solutions and speak with confidence when they say PartnerTap is the easiest to setup, easiest to administer, easiest to use, and has the best ROI because PartnerTap actually generates new revenue with partners.
Best ROI
Easiest Setup Enterprise
Easiest Admin Enterprise
Easiest To Use Enterprise
High Performer Enterprise
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