Scale multi-partner selling with automation and agents

 PartnerTap’s account mapping and co-selling platform gives partner and sales teams the data, automation, and guidance to orchestrate partner influence and shape deals in your favor.

 

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Enterprise co-selling Platform

What is PartnerTap?

PartnerTap is the leading account mapping, co-selling, and ecosystem orchestration platform. PartnerTap is the only solution that gives executives the robust attribution data and reporting you need to get credit for all the new pipeline and revenue sourced and influenced by your partners.

Account Mapping

Pinpoint the best accounts + what to sell + who to work with at each partner

 

  • Customer overlaps
  • Product whitespace
  • Multi-partner triangulation
  • High-propensity-to-buy targeting
  • Expansion targets
  • New logo accounts
  • Data sharing governance controls

Co-Selling

Activate sales plays across sales teams and partners and measure pipeline sourced and influenced

  • Co-selling introductions
  • P2P orchestration
  • Multi-partner sales plays
  • Through-channel activation
  • Ecosystem-aware agents
  • Partner-influence pipeline attribution
  • Partner-influenced revenue attribution

Partner Marketing

Increase ROI on every marketing campaign and program with partner-informed ABM target lists.

  • Multi-partner ABM targeting
  • Strategic events
  • Partner-involved demand gen
  • Co-selling days
  • MDF allocations
  • Partner-impact attribution

PartnerTap Activates New Revenue

50%

Partner Manager time saved each week

Goodbye to manual account mapping and one-off partner account inquiries

100x

More partner sales rep introductions
Way more high-quality partner + sales conversations than PAMs can make in a lifetime

$1B

New partner-sourced pipeline generated

At a single company

10x

ROI on PartnerTap investment

Goodbye to manual account mapping and one-off partner account inquiries

MAPPED ECOSYSTEM DATA

Ecosystem-aware Agents

Get the account mapping and multi-partner selling features you need to drive more partner-sourced pipeline and partner-led deals. Push your partner ecosystem data lake into every corner of your business and build partner-aware agents for your sales teams and partners.

We use PartnerTap to orchestrate our Power of Three program and run co-sell sales plays with, through, and across our partner ecosystem.”

DARRYL GRAY,
SVP ISV Partner Management

SECURE PLATFORM

Trusted, secure and scalable

Trust is the cornerstone of every good partnership, and strong security is the backbone for sharing sensitive data with partners.

Enterprise Controls

PartnerTap is the only data sharing and partner ecosystem growth platform built to handle the complexity and scale of enterprise ecosystems.

Trust & Security

PartnerTap sails through the toughest IT security reviews. We do not store any PII and are SOC2 Type II, GDPR and CSPA compliant.

Scalable

PartnerTap scales across thousands of partners and integrates with all the popular enterprise business systems.

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Get inspired

Article

Scaling P2P at SAP

Learn about SAP’s industry-leading blueprint for scaling multi-partner and P2P sales motions around their customers. 

Video

Partnertap Demo

PartnerTap’s ecosystem platform and automation gives you a complete solution for co-selling and sales transformation. Watch the quick demo to see it in action.

Blog Post

The Co-Selling Manifesto

The Co-Selling Manifesto spells out the hard truths, choices, urgency, and principles revenue leaders must embrace to avoid relegation.

Blog Post

Co-Selling Best Practices

What to do, what not to do, and best practices for building a productive co-selling relationship with salespeople at your partners.