Marketplaces
Develop and steer new marketplace deals from the beginning
Explore use cases:
PARTNERTAP MARKETPLACE USE CASES
How marketplace teams use PartnerTap
Using PartnerTap, marketplace teams move from reactive points-of-purchase to proactive drivers of growth with partners. PartnerTap gives marketplace teams the data sharing compliance platform and agentic co-selling solutions they need to share data strategically, co-develop new pipeline for marketplace offerings, and orchestrate influence on important sales opportunities early in the sales cycle.
TOP 5 GLOBAL SOFTWARE COMPANY
Co-develop new pipeline for marketplace offerings
Identify existing customers most-likely-to-buy a specific marketplace offering and then run co-selling workflows to focus the right partners on these targeted sales plays. Use PartnerTap’s reports to measure partner sales participation rates, new pipeline developed, and win rates for each marketplace pipeline campaign.
HYPERSCALER
Accelerate strategic workload migrations
Activate partners to influence customers with strategic workloads to consider, evaluate, and select your cloud platform. Track the multi-partner and multi-touch marketing events that influence and ultimately win strategic migration deals.
TECHNOLOGY COMPANIES
Drive new customer acquisitions through partners
Help partners identify their existing customers most likely to migrate or build on your cloud platform. Run co-selling workflows to kickoff these sales motions, measure the greenfield-to-engaged conversations, and track all new pipeline generated with automated attribution reports.
TOP 5 SOFTWARE COMPANY
Drive more adoption and consumption
Engage the GSI, RSI, ISVs, and resellers with existing customer relationships to drive adoption, build new solutions, and increase usage by your mutual customers. Use PartnerTap co-selling workflows to run co-adoption and co-deployment sales campaigns to mutual customers.
Why do marketplace teams need PartnerTap?
Most marketplace teams don’t know what’s going to transact until it happens. They run marketing campaigns to drive awareness for marketplace categories and specific offerings, but it’s hard to get partners to follow up on leads.
Increasing marketplace transactions and driving more consumption at existing customers requires close coordination with partners. This starts with a data sharing program for strategic partners, and co-selling agents for every sales rep. PartnerTap’s MCP enforces the data sharing and data visibility policies for each company and makes this multi-partner data available from their favorite agents or AI solutions:
- Installed products data
- Past marketplace category purchases
- Whitespace potential
- Partners already engaged and who to work with
- Propensity-to-buy through a marketplaces
“PartnerTap has a unique approach for tracking multi-touch marketing and multi-partner influence on pipeline and revenue. PartnerTap’s automated attribution product can bring together the 28 significant marketing and partner events that drive and influence today’s enterprise deals.”
Jay McBain
Chief Analyst Channels, Partnerships & Ecosystems, Omdia
Financial impact
PartnerTap customers drive impressive outcomes
PartnerTap’s customers drive impressive outcomes and have the attribution reports to prove it.
50%
Partner Manager time saved each week
Top 5 global software company’s PAMs moved from reactively looking up accounts one-by-one to proactively identifying new pipeline.
100x
More partner sales rep introductions
Top 10 global OEM activated thousands of new sales conversations for refresh and cross-selling sales motions.
$1B
New partner-sourced pipeline generated
Top 5 global software company generated more than a billion dollars in net-new pipeline for their sales teams and partners.
40%
Win rate on PartnerTap deals
Top 10 global OEM sees 4x higher win rates on opportunities identified and activated by PartnerTap.
MCP & AI
Agentic Co-Selling Platform
PartnerTap’s MCP gives companies unlimited access to the interconnected, multi-partner mapped data, attribution details, and power of PartnerTap so companies can add agentic co-selling to their existing sales agents, marketing agents, partner team agents, and success team agents.
We use PartnerTap to orchestrate our Power of Three program and run co-sell sales plays with, through, and across our partner ecosystem.”
Darryl Gray
SVP ISV Partner Management
Want to scale?
See the leading multi-partner co-selling platform.
Invited by a partner?
Sign up for a free PartnerTap account.