Co-Selling
Co-build new pipeline and increase win rates
Explore use cases:
PARTNERTAP CO-SELLING USE CASES
How sales teams use PartnerTap
In Q1 sales reps use PartnerTap to align with partners engaged in their new territories for account research and planning discussions. Throughout the year account executives use PartnerTap to coordinate with partners on their active opportunities to unstick, accelerate, find opportunities they would have never known existed, and win competitive deals.
TOP 5 GLOBAL SOFTWARE COMPANY
Unstick deals and accelerate active opportunities
Cherry pick the best partner(s) to call when sales reps need help with a current sales opportunity from an always up-to-date partner landscape around each account. PartnerTap’s MCP gives your agents the full partner sales team and context for each partner so AEs can call the partners closest to each buyer in the moments that matter.
TOP 5 GLOBAL SOFTWARE COMPANY
Co-Sell Days and Speed Dating
Turn co-sell days from AEs asking, “do we have any shared accounts?” to focused in-person account planning and deal strategy conversations. With PartnerTap, the account alignment and seller opt-ins happen before the speed dating event so Account Executives on both sides come into the event already knowing who they’re meeting with, which accounts they’ll discuss, and have the whitespace analysis already at their fingertips.
TOP 10 OEM TECHNOLOGY COMPANY
Co-sell with channel sellers
Co-selling is just as important for channel teams. With PartnerTap, channel teams run co-selling workflows to focus reseller AEs on their most-likely-to-buy accounts and help them win these deals with real-time support from product sales specialists. PartnerTap customers see 40% win rates on channel pipeline developed with this approach.
TOP 10 TELECOMMUNICATIONS COMPANY
Co-sell plays with multiple partners
Co-selling is a continuum that starts pre-funnel with new business development and continues through the full customer lifecycle with ongoing expansion, adoption and renewal motions. Sales teams use PartnerTap to co-sell with multiple partners for a full range of strategic sales plays ranging from bounty account and product expansion sales campaigns to workload migrations and AI transformations.
Why do sales teams need PartnerTap?
94% of sales reps say they need to work with partners to hit their targets. But knowing which partners and who to work with are still a mystery. Account executives need to have the full partner landscape around each account at their fingertips.
Sales reps deserve to have sales agents that can guide them to the best person at each partner for the specific outcome they need to drive. Help get a deal unstuck? Combat a competitive threat? Influence buyers in your favor? Accelerate a deal so it comes in this quarter?
PartnerTap’s agentic co-selling platform gives sales teams everything they need to efficiently coordinate and co-sell with partners using the AI tools and agents already approved by your company. PartnerTap’s MCP provides the data, context, insights, and automation to turn every sales agent into a multi-partner sales agent.
“PartnerTap has a unique approach for tracking multi-touch marketing and multi-partner influence on pipeline and revenue. PartnerTap’s automated attribution product can bring together the 28 significant marketing and partner events that drive and influence today’s enterprise deals.”
Jay McBain
Chief Analyst Channels, Partnerships & Ecosystems, Omdia
Financial impact
PartnerTap customers drive impressive outcomes
PartnerTap’s customers drive impressive outcomes and have the attribution reports to prove it.
50%
Partner Manager time saved each week
Top 5 global software company’s PAMs moved from reactively looking up accounts one-by-one to proactively identifying new pipeline.
100x
More partner sales rep introductions
Top 10 global OEM activated thousands of new sales conversations for refresh and cross-selling sales motions.
$1B
New partner-sourced pipeline generated
Top 5 global software company generated more than a billion dollars in net-new pipeline for their sales teams and partners.
40%
Win rate on PartnerTap deals
Top 10 global OEM sees 4x higher win rates on opportunities identified and activated by PartnerTap.
MCP & AI
Agentic Co-Selling Platform
PartnerTap’s MCP gives companies unlimited access to the interconnected, multi-partner mapped data, attribution details, and power of PartnerTap so companies can add agentic co-selling to their existing sales agents, marketing agents, partner team agents, and success team agents.
We use PartnerTap to orchestrate our Power of Three program and run co-sell sales plays with, through, and across our partner ecosystem.”
Darryl Gray
SVP ISV Partner Management
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