Multi-Partner Selling
Build and scale a multi-partner selling program
Explore use cases:
PARTNERTAP MULTI-PARTNER SELLING USE CASES
How enterprises use PartnerTap for multi-partner selling
Companies use PartnerTap to operationalize and scale multi-partner sales motions, then measure the multi-partner influence on pipeline and revenue with automated attribution tracking. This requires full use of PartnerTap’s agentic co-selling platform, starting with multi-partner reporting and MCP through automated sales activation and attribution analysis on pipeline and revenue.
TOP 5 GLOBAL SOFTWARE COMPANY
Trifecta Expansion Play: Software + SI + ISV
They best way to expand your software product footprint and make your customers stickier is to engage SI partners to help mutual customers add on the complementary ISV solutions for your products. This helps customers fill in their technology gaps with vendors friendly to you and makes it harder for competitors to dislodge your solutions. Use PartnerTap’s partner-to-partner (P2P) sales activation workflows to introduce the right SI and ISV reps to engage with your existing customers.
TOP 3 CHIP MAKER
Consumption Play: ingredient + hyperscaler + GSI
Need to drive more adoption and usage? Engage your consulting partners to do what they do best: build new solutions and help clients change how they work so they can better utilize new technologies. Pinpoint the best accounts, orchestrate “power of three” field motions with automated P2P workflows, and measure trailing impact on consumption with automated attribution reports.
TOP 5 GLOBAL SOFTWARE COMPANY
Industry-focused multi-partner selling coalitions
Some industries need more than any one vendor can provide. So, form a favorite-partners coalition for each industry and use PartnerTap to keep everyone aligned as you work together to co-sell, win, and make mutual customers successful and a team of many.
TOP 5 GLOBAL SOFTWARE COMPANY
We-run-it-for-you Power of Three programs
Don’t have anyone to run your multi-partner sales program in house? PartnerTap’s Agency team and partners can run this program on your behalf. This option is available with both shared data visibility and triple-blind options.
Why is multi-partner selling important?
There’s tough competition for every deal and at least seven partners already influencing every customer. Joining forces with authentically aligned business partners is the best way to influence and win significant deals.
But five things are hard:
- Figuring out which partners to bring into a multi-partner field motion
- Identifying the best accounts to target with each combination of partners
- Aligning all the sellers across all the partners on the target accounts
- Coordinating the sales cycle with so many different sellers involved
- Measuring the impact of every partner and marketing event on each deal and outcome
PartnerTap’s agentic co-selling platform is the only solution that can scale multi-partner sales motions.
“PartnerTap has a unique approach for tracking multi-touch marketing and multi-partner influence on pipeline and revenue. PartnerTap’s automated attribution product can bring together the 28 significant marketing and partner events that drive and influence today’s enterprise deals.”
Jay McBain
Chief Analyst Channels, Partnerships & Ecosystems, Omdia
Financial impact
PartnerTap customers drive impressive outcomes
PartnerTap’s customers drive impressive outcomes and have the attribution reports to prove it.
50%
Partner Manager time saved each week
Top 5 global software company’s PAMs moved from reactively looking up accounts one-by-one to proactively identifying new pipeline.
100x
More partner sales rep introductions
Top 10 global OEM activated thousands of new sales conversations for refresh and cross-selling sales motions.
$1B
New partner-sourced pipeline generated
Top 5 global software company generated more than a billion dollars in net-new pipeline for their sales teams and partners.
40%
Win rate on PartnerTap deals
Top 10 global OEM sees 4x higher win rates on opportunities identified and activated by PartnerTap.
MCP & AI
Agentic Co-Selling Platform
PartnerTap’s MCP gives companies unlimited access to the interconnected, multi-partner mapped data, attribution details, and power of PartnerTap so companies can add agentic co-selling to their existing sales agents, marketing agents, partner team agents, and success team agents.
We use PartnerTap to orchestrate our Power of Three program and run co-sell sales plays with, through, and across our partner ecosystem.”
Darryl Gray
SVP ISV Partner Management
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