Co-Expansion
Expand wallet share with co-selling agents
Explore use cases:
PARTNERTAP CO-EXPANSION USE CASES
How sales and account management teams use PartnerTap
It’s easier to cross-sell, upgrade, and increase consumption when you think of it as a team sport. Working together, sales teams and partners use PartnerTap to coordinate expansion sales plays that develop high-quality new pipeline they win together with 25% – 40% win rates.
TOP 5 GLOBAL SOFTWARE COMPANY
Cross-sell and up-sell sales plays
Identify existing customers most-likely-to-buy a specific product and then align with the partners that those customers already trust. Kick-off these product-specific deal strategy conversations with PartnerTap’s co-selling workflows, measure sales participation rates, and use automated attribution report to track the new sales opportunities and win rates developed by each cross-sell or upsell sales campaign.
TOP 5 GLOBAL SOFTWARE COMPANY
Drive more consumption
Technology companies need services partners to help customers customize, build, deploy, and drive adoption of new technologies. Tech companies have all the data about which users are using how much, and services companies know how to help companies evolve their strategies, programs, and policies to encourage more adoption and use. That’s why it’s so important they combine forces, share data, and each play their role in orchestrated usage and consumption sales motions.
TOP 10 OEM TECHNOLOGY COMPANY
Refresh sales campaigns
Pinpoint the accounts ready for newer products, identify the reseller with the existing customer relationship, run co-selling introduction workflow to introduce the channel sales rep with a product sales specialist, monitor co-selling participation rates, and measure new pipeline generated from each co-selling workflow with automated attribution reports.
TOP 10 TELECOMMUNICATIONS COMPANY
Customer adoption and renewals
Engage partners to create a defensive moat around each mutual customer. Use data and co-selling campaigns to engage channel partners each customer already trusts to review usage, suggest additional services or products, and sell the renewal before a competitor gets their foot in the door.
Why do business development teams need PartnerTap?
Selling more solutions and driving more consumption at existing customers requires close coordination with partners. PartnerTap gives sales teams an all-in-one solution to identify and activate new expansion pipeline and then measure the new pipeline and win rates with automated attribution reports.
But it starts with the data and co-selling agents. PartnerTap brings together all the data sales reps and partners need to expand wallet share at mutual customers together. Specifically, sales teams need to pinpoint the best customers for each product or solution expansion motion and identify the best partner(s) to work with to co-develop and win these new sales opportunities. PartnerTap’s MCP makes all this data accessible from their existing sales agents:
- Installed products data
- Whitespace potential
- Partners already engaged and who to work with
- Propensity-to-buy data
“PartnerTap has a unique approach for tracking multi-touch marketing and multi-partner influence on pipeline and revenue. PartnerTap’s automated attribution product can bring together the 28 significant marketing and partner events that drive and influence today’s enterprise deals.”
Jay McBain
Chief Analyst Channels, Partnerships & Ecosystems, Omdia
Financial impact
PartnerTap customers drive impressive outcomes
PartnerTap’s customers drive impressive outcomes and have the attribution reports to prove it.
50%
Partner Manager time saved each week
Top 5 global software company’s PAMs moved from reactively looking up accounts one-by-one to proactively identifying new pipeline.
100x
More partner sales rep introductions
Top 10 global OEM activated thousands of new sales conversations for refresh and cross-selling sales motions.
$1B
New partner-sourced pipeline generated
Top 5 global software company generated more than a billion dollars in net-new pipeline for their sales teams and partners.
40%
Win rate on PartnerTap deals
Top 10 global OEM sees 4x higher win rates on opportunities identified and activated by PartnerTap.
MCP & AI
Agentic Co-Selling Platform
PartnerTap’s MCP gives companies unlimited access to the interconnected, multi-partner mapped data, attribution details, and power of PartnerTap so companies can add agentic co-selling to their existing sales agents, marketing agents, partner team agents, and success team agents.
We use PartnerTap to orchestrate our Power of Three program and run co-sell sales plays with, through, and across our partner ecosystem.”
Darryl Gray
SVP ISV Partner Management
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