Co-Renewals
Scale co-renewal programs with partners
Explore use cases:
PARTNERTAP CO-RENEWALS USE CASES
How customer success teams use PartnerTap
Renewal and customer success teams use PartnerTap to run joint adoption, retention and expansion campaigns and track all the opportunities with automated attribution reports.
TOP 5 GLOBAL SOFTWARE COMPANY
Pinpoint joint accounts and run co-renewal campaigns
Use mapped data to identify the best partners to engage in customer renewal and expansion campaigns. Use PartnerTap’s co-selling workflows to activate renewal campaigns and track the impact on pipeline and revenue.
TELECOMMUNICATIONS COMPANY
Make data sharing a competitive advantage
Make it easier, and more profitable, for selling partners to renew and expand your customers instead of suggesting a competitive solution. Use PartnerTap’s data sharing compliance platform to selectively share mutual customer information with aligned partners.
TOP 10 OEM TECHNOLOGY COMPANY
Run product refresh sales plays with partners
Bring install base aging data into PartnerTap for hyper-targeted product refresh co-selling campaigns with your best partners. Focusing partners on the most-likely-to-buy customers, before competitors get to them, protects your customer base and sees win rates between 25-40%.
TOP 10 TELECOMMUNICATIONS COMPANY
Enable CSMs to engage partners on mutual accounts
Make it easy for customer success managers (CSMs) to find the best partners to talk with about customers prior to renewal discussions. PartnerTap’s MCP gives your agents the full account team and context for each partner so CSMs can call the partner(s) closest to each buyer in the moments that matter.
Why do customer success teams need PartnerTap?
Every renewal is a re-decision moment for customers. Should they continue with your product? Or should they evaluate and move to a competitive solution? Trusted partners are the best way to influence customers and prevent them from moving into a re-evaluation process.
Most sales, account management, and customer success teams don’t have access to all the partner relationships in each of their accounts. And they don’t know who to call at a partner to talk about a customer.
PartnerTap’s agentic co-selling platform is great for all types of coordination with partners, from driving more pipeline to improving adoption and increasing renewal rates. PartnerTap’s MCP gives account managers answers about which partners to engage and the best angle for each customer renewal, right at their fingertips in the AI tools they already use.
“PartnerTap has a unique approach for tracking multi-touch marketing and multi-partner influence on pipeline and revenue. PartnerTap’s automated attribution product can bring together the 28 significant marketing and partner events that drive and influence today’s enterprise deals.”
Jay McBain
Chief Analyst Channels, Partnerships & Ecosystems, Omdia
Financial impact
PartnerTap customers drive impressive outcomes
PartnerTap’s customers drive impressive outcomes and have the attribution reports to prove it.
50%
Partner Manager time saved each week
Top 5 global software company’s PAMs moved from reactively looking up accounts one-by-one to proactively identifying new pipeline.
100x
More partner sales rep introductions
Top 10 global OEM activated thousands of new sales conversations for refresh and cross-selling sales motions.
$1B
New partner-sourced pipeline generated
Top 5 global software company generated more than a billion dollars in net-new pipeline for their sales teams and partners.
40%
Win rate on PartnerTap deals
Top 10 global OEM sees 4x higher win rates on opportunities identified and activated by PartnerTap.
MCP & AI
Agentic Co-Selling Platform
PartnerTap’s MCP gives companies unlimited access to the interconnected, multi-partner mapped data, attribution details, and power of PartnerTap so companies can add agentic co-selling to their existing sales agents, marketing agents, partner team agents, and success team agents.
We use PartnerTap to orchestrate our Power of Three program and run co-sell sales plays with, through, and across our partner ecosystem.”
Darryl Gray
SVP ISV Partner Management
Want to scale?
See the leading multi-partner co-selling platform.
Invited by a partner?
Sign up for a free PartnerTap account.