CO-SELLING ENGAGEMENT

Co-selling transformation requires data

94% of direct sales reps say they need to work with partners to hit their revenue targets. PartnerTap’s Agentic Co-Selling Platform gives executives the co-selling engagement data and reports they need to help sales teams become world-class co-sellers.

Request a Demo

Create Free Account

Explore use cases:

Co-Marketing

Co-Pipeline Development

Co-Selling

Co-Expansion

Co-Retention

Why is co-selling engagement data important?

You can’t improve what you can’t measure. Selling with partners and orchestrating partner influence around deals and target accounts is a work-in-progress skill for many reps. Revenue leaders need data to know:

Which sellers are participating in co-selling opportunities
Which reps need a nudge or coaching
Which partners’ sales teams engage the most
Which partners’ sales teams make the biggest impact on pipeline

The combination of PartnerTap’s automated co-selling workflows, detailed engagement data, and pipeline attribution data gives executives everything they need to build and scale multi-partner selling motions that generate high-quality new pipeline.

PARTNERTAP CO-SELLING ENGAGEMENT CAPABILITIES

Build a co-selling powerhouse sales org

Use PartnerTap’s targeted action lists and activation workflows to automate hundreds, and even thousands, of new co-selling and P2P sales introductions around your most-likely-to-buy accounts. Then monitor participation rates, co-selling engagement, and new pipeline from each sales campaign with PartnerTap’s engagement and attribution reports.

Co-selling workflow activity reports

Get the detailed data about when reps, and partner reps, opt-in on specific accounts for co-selling introductions and account planning conversations. Use the engagement data from PartnerTap to identify which sales teams or individual reps need additional coaching on how to leverage partners to hit their revenue targets.

Inside CRM data analysis

Analyze the impact of co-selling introductions from PartnerTap workflows on pipeline progression and new pipeline development. Analyze co-selling engagement data by AE, RVP, LOB, CSM, as well as by partner types, specific partners, and even account types.

Automated attribution tracking

PartnerTap automatically tracks each co-selling event and measures the impact on pipeline and revenue with attribution reports. Customers typically see win rates greater than 25% on new pipeline generated by PartnerTap’s co-selling campaigns

See Automated Attribution Reporting → (opens in a new tab)

MCP and agentic co-selling

Extend PartnerTap to every account executive, customer success manager, and partner marketer through PartnerTap’s MCP. Let go-to-market teams access your multi-partner mapped data, sales campaign participation rates, and pipeline attribution data from their existing agents.

Learn about PartnerTap’s MCP and agentic solutions → (opens in a new tab)

Unlimited Users

Every edition includes unlimited users. Give every partner manager, partner sales manager, business development rep, account executive, marketer, and customer success manager access to PartnerTap and the valuable insights shared by your partners.

Unlimited Partners

Using PartnerTap with lots of partners builds up a valuable set of interconnected mapped partner data around your customers, prospects, and sales opportunities. PartnerTap is meant to be used with all your strategic partners, not just one type. That’s why every edition includes unlimited partners.

Unlimited Data & Reports

Why map accounts with partners if you can’t use the data and make it actionable? When you buy a paid edition of PartnerTap you get unlimited access to reports and all your data across all your partners. No caps on reports. No caps on report downloads.

We set out to understand the entire ecosystem around our target accounts.

PartnerTap is now the single source of truth for the entire partner ecosystem around our target accounts.”

Phil Manez

Director Channel Sales, VAST Data

Enterprise perspective on PartnerTap

What leaders say after rolling out PartnerTap

After using PartnerTap you’ll never go back to ad-hoc manual account mapping or one-off co-selling motions with partners. The rich insights, actionable data, and pipeline attribution reporting you get from PartnerTap will help you drive more revenue with partners. That’s why our customers bring us in everytime they move to a new company.

“PartnerTap is our most strategic vendor. Period.”