PIPELINE ATTRIBUTION
Prove your teams’ impact on
pipeline and revenue
94% of direct sales reps say they need to work with partners to hit their revenue targets. PartnerTap’s Agentic Co-Selling Platform gives executives the co-selling engagement data and reports they need to help sales teams become world-class co-sellers.
Explore use cases:
Why is automated attribution important?
How often have partner teams been discounted or denied pipeline credit by the CFO, CRO, or CMO for pipeline their partners helped generate? When the only evidence is manually tagged partner involvement on opportunities, it’s easy to undervalue the partner team’s contribution.
CROs and CMOs have invested millions in systems that automatically tie their teams’ work to pipeline. PartnerTap’s automated attribution tracking and pipeline impact reports now give partner teams the same system-generated data to prove each partner’s impact on pipeline and revenue.
PARTNERTAP ATTRIBUTION TRACKING CAPABILITIES
Build sophisticated attribution models
From beautiful pipeline impact dashboards down to the most detailed attribution event data, PartnerTap gives executives and partner operations teams everything they need to prove their programs impact on revenue.
Pipeline impact dashboards
See the new pipeline generated by your PartnerTap program along with the opportunity win rate across partners. PartnerTap customers typically see 25-40% win rates on opportunities generated by PartnerTap’s co-selling sales campaigns.
Attribution events details
Understand the multi-partner and multi-touch marketing events that contributed to every opportunity and won deal. Pinpoint the specific partners and actions that generated net-new sales opportunities.
Custom attribution events
Bring custom attribution events into PartnerTap and see them instantly incorporated into the time-series pipeline and revenue impact reports.
MCP and agentic co-selling
Use PartnerTap’s MCP to analyze pipeline attribution data in your favorite agents and AI tools.
Learn about PartnerTap’s MCP and agentic solutions → (opens in a new tab)
Unlimited Users
Every edition includes unlimited users. Give every partner manager, partner sales manager, business development rep, account executive, marketer, and customer success manager access to PartnerTap and the valuable insights shared by your partners.
Unlimited Partners
Using PartnerTap with lots of partners builds up a valuable set of interconnected mapped partner data around your customers, prospects, and sales opportunities. PartnerTap is meant to be used with all your strategic partners, not just one type. That’s why every edition includes unlimited partners.
Unlimited Data & Reports
Why map accounts with partners if you can’t use the data and make it actionable? When you buy a paid edition of PartnerTap you get unlimited access to reports and all your data across all your partners. No caps on reports. No caps on report downloads.
PartnerTap has a unique approach for tracking multi-touch marketing and multi-partner influence on pipeline and revenue. PartnerTap’s automated attribution product can bring together the 28 significant marketing and partner events that drive and influence today’s enterprise deals.”
Jay McBain
Chief Analyst Channels, Partnerships & Ecosystems, Omdia
Enterprise perspective on PartnerTap
What leaders say after rolling out PartnerTap
After using PartnerTap you’ll never go back to ad-hoc manual account mapping or one-off co-selling motions with partners. The rich insights, actionable data, and pipeline attribution reporting you get from PartnerTap will help you drive more revenue with partners. That’s why our customers bring us in everytime they move to a new company.
“PartnerTap is our most strategic vendor. Period.”
Eric McIver
Global Partner Solutions Director, Program and Operations, Lumen
“I wish we started using PartnerTap years ago!”
Whitley Turner
Data Partner Specialist, HPE
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