Hyperscalers
Shift strategic workloads
and drive more consumption
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Trusted by publicly-traded companies
Why do hyperscalers need PartnerTap?
Every hyperscaler needs to shift strategic workloads, drive more consumption, and increase marketplace transactions. Each of these priorities requires working closely with multiple partners engaged at each account.
- Shifting strategic workloads is a co-pipeline development process.
- Driving more consumption is a co-expansion process.
- Increasing marketplace transactions is a co-selling process.
But aligning and co-selling with multiple partners around every customer is hard to do. The CRM systems everyone uses today were never designed to share data outside the four walls of their companies. That’s why hyperscalers need PartnerTap. PartnerTap is a multi-partner selling solution.
PartnerTap gives hyperscalers an enterprise-proven data sharing compliance platform along with the automated account mapping, multi-partner co-selling, attribution reporting, MCP and AI solutions they need to co-develop new migration sales opportunities, align field teams for co-selling with multiple partners, and co-expand solutions that drive more consumption.
“Driving outcomes with your partner ecosystem requires data sharing and a co-sell activation program. This highly effective growth strategy only works if you have a solution like PartnerTap.”
Rebecca Jones
Chief Growth Officer, Bridge Partners
“PartnerTap has a unique approach for tracking multi-touch marketing and multi-partner influence on pipeline and revenue. PartnerTap’s automated attribution product can bring together the 28 significant marketing and partner events that drive and influence today’s enterprise deals.”
Jay McBain
Chief Analyst Channels, Partnerships & Ecosystems, Omdia
PartnerTap shows partners the highest-propensity-to-buy SAP customers and where to focus for the best new sales opportunities.”
Annie Busch
VP North America Channel
How do hyperscalers use PartnerTap?
Hyperscalers are using PartnerTap to shift important workloads, increase cloud consumption, and drive more sales through their marketplaces. Here’s how they do it:
- Build outcomes-driven data sharing program on top of PartnerTap’s data sharing policy compliance platform. The PartnerTap platform is GDPR compliant and ensures each partners’ data sharing policies are enforced. PartnerTap’s data sharing compliance platform is already approved by security, privacy, and legal teams at multiple hyperscalers.
- Automate account mapping and pipeline sharing across top strategic ISV, GSI, Reseller, MSP, and Solution Provider partners. PartnerTap automates account mapping and gives teams the product whitespace, propensity to buy and partner coverage analysis they need for each go-to-market strategy, program, and sales motion.
- Empower sales teams with agentic co-selling so they can build relationships and partner influence to expand, renew, and grow customers within their territory. PartnerTap’s MCP works with your company’s already-approved LLMs and agents.
- Triangulate multi-partner data to understand which partners to engage on current opportunities. PartnerTap’s multi-partner reports are also used to identify the best targets for multi-partner campaigns, strategic events, and strategic sales motions.
- Run co-sell activation campaigns using PartnerTap’s automated co-selling workflows. PartnerTap’s co-selling activation workflows automate the double-opt-in and introduction process between your sellers and partners for account planning and deal strategy conversations.
- Orchestrate partner-to-partner (P2P) sales motions to quickly align and introduce partners to work together to sell new solutions and drive more consumption at a hyperscaler’s existing customer.
- Use co-selling engagement data to understand which sellers and partners need additional coaching or incentives to focus on these accounts with each other.
- Get automated attribution tracking to measure the new pipeline and revenue generated or influenced by each partner, each co-development effort, each co-marketing campaign, and each co-expansion play.
Financial impact
PartnerTap customers drive impressive outcomes
PartnerTap’s customers drive impressive outcomes and have the attribution reports to prove it.
50%
Partner Manager time saved each week
Top 5 global software company’s PAMs moved from reactively looking up accounts one-by-one to proactively identifying new pipeline.
100x
More partner sales rep introductions
Top 10 global OEM activated thousands of new sales conversations for refresh and cross-selling sales motions.
$1B
New partner-sourced pipeline generated
Top 5 global software company generated more than a billion dollars in net-new pipeline for their sales teams and partners.
40%
Win rate on PartnerTap deals
Top 10 global OEM sees 4x higher win rates on opportunities identified and activated by PartnerTap.
MCP & AI
Agentic Co-Selling Platform
PartnerTap’s MCP gives companies unlimited access to the interconnected, multi-partner mapped data, attribution details, and power of PartnerTap so companies can add agentic co-selling to their existing sales agents, marketing agents, partner team agents, and success team agents.
CUSTOMER RECOGNITION & AWARDS
Recognized by the people who use it
G2 awards are earned from verified customer reviews. Our customers have tried the other solutions and speak with confidence when they say PartnerTap is the easiest to setup, easiest to administer, easiest to use, and has the best ROI because PartnerTap actually generates new revenue with partners.
Best ROI
Easiest Setup Enterprise
Easiest Admin Enterprise
Easiest To Use Enterprise
High Performer Enterprise
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