Hardware
Refresh, cross-sell, and grow your customers with partners
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Trusted by publicly-traded companies
400% better win rates with PartnerTap
Hardware companies rely on partners to lead solution designs, include their hardware in solution sales, and then help customers deploy and optimize their technology. Vendors use a combination of MDF allocations, sales incentives, partner marketing, and partner programs to engage partners in the ongoing GTM work of defending, refreshing, and expanding their customer base.
But partners can’t do this on their own. Selling and winning today requires close coordination between vendors and partners. That’s why hardware vendors need PartnerTap’s Agentic Co-Selling Platform.
PartnerTap’s platform goes beyond account mapping and agentic co-selling to give hardware companies a full platform to scale multi-partner selling and automated pipeline attribution reporting. PartnerTap is already vetted and used by the largest technology companies in the world.
Hardware companies already use PartnerTap to co-develop new pipeline that has a 4x higher win rate than their typical deals.
“PartnerTap has a unique approach for tracking multi-touch marketing and multi-partner influence on pipeline and revenue. PartnerTap’s automated attribution product can bring together the 28 significant marketing and partner events that drive and influence today’s enterprise deals.”
Jay McBain
Chief Analyst Channels, Partnerships & Ecosystems, Omdia
PartnerTap helps our sales reps and partners align around each customer. It’s next-level co-selling.”
Justin Crane
Director Sales Digitalization
How do hardware companies use PartnerTap?
Hardware companies are using PartnerTap to build 4x higher-quality pipeline for their partners and sales teams, help partners sell more efficiently, and grow market share. Here’s how they do it:
- Real-time account alignment between partners and vendor’s account executives, sales RVPs, and product specialists so partners can engage the hardware vendor’s resources in the moments that matter. PartnerTap’s automated account mapping and pipeline sharing keeps vendor AEs and partner sellers in sync even when they’re working in separate CRM systems across lots of different companies.
- Empower sales reps with agentic co-selling so they know where partners already have customer relationships and who exactly to engage in their active opportunities. PartnerTap’s MCP works with your company’s already-approved LLMs so sales teams can access data from PartnerTap in their existing agents.
- Build outcomes-driven data sharing program on top of PartnerTap’s data sharing policy compliance platform. The PartnerTap platform is GDPR compliant and ensures each company’s data sharing policies are enforced. PartnerTap’s platform is already approved by security, privacy, and legal teams at the largest hardware and technology companies in the world.
- Triangulate multi-partner data for instant whitespace analysis, target account lists, and to identify the best partners to prioritize for strategic events, MDF investments, demand-generation campaigns, and multi-partner sales plays. PartnerTap gives go-to-market teams the multi-partner mapped data they need to pinpoint the best accounts to target with each partner for co-expansion, co-refresh, co-demand generation, and co-selling motions.
- Focus and activate resellers on the highest-propensity-to-buy customers with PartnerTap’s automated co-selling workflows. PartnerTap’s co-selling activation campaigns automate the double-opt-in and introduction process between reseller reps and your Account Executives or product specialists for deal strategy and sales support.
- Orchestrate partner-to-partner (P2P) sales motions to quickly align and introduce complementary partners to work together to expand, refresh, or win new logo deals at high-propensity-to-buy accounts.
- Use co-selling engagement data to understand which sellers and partners need additional coaching or incentives to collaborate with each other.
- Get automated attribution tracking to measure the new high-quality pipeline and revenue generated or influenced by each partner, each co-marketing campaign, co-expansion effort, or co-selling play.
Financial impact
PartnerTap customers drive impressive outcomes
PartnerTap’s customers drive impressive outcomes and have the attribution reports to prove it.
50%
Partner Manager time saved each week
Top 5 global software company’s PAMs moved from reactively looking up accounts one-by-one to proactively identifying new pipeline.
100x
More partner sales rep introductions
Top 10 global OEM activated thousands of new sales conversations for refresh and cross-selling sales motions.
$1B
New partner-sourced pipeline generated
Top 5 global software company generated more than a billion dollars in net-new pipeline for their sales teams and partners.
40%
Win rate on PartnerTap deals
Top 10 global OEM sees 4x higher win rates on opportunities identified and activated by PartnerTap.
MCP & AI
Agentic Co-Selling Platform
PartnerTap’s MCP gives companies unlimited access to the interconnected, multi-partner mapped data, attribution details, and power of PartnerTap so companies can add agentic co-selling to their existing sales agents, marketing agents, partner team agents, and success team agents.
CUSTOMER RECOGNITION & AWARDS
Recognized by the people who use it
G2 awards are earned from verified customer reviews. Our customers have tried the other solutions and speak with confidence when they say PartnerTap is the easiest to setup, easiest to administer, easiest to use, and has the best ROI because PartnerTap actually generates new revenue with partners.
Best ROI
Easiest Setup Enterprise
Easiest Admin Enterprise
Easiest To Use Enterprise
High Performer Enterprise
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