Telecom
Align and sell more with partners
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Trusted by publicly-traded companies
Why do telecom companies need PartnerTap?
Selling and winning today requires close coordination between vendors and partners. But coordinating renewals, expansions, and new logo sales motions with partners in the telecom industry today is almost impossible. Partners don’t know who to call when they hear a telco customer is at risk, and telco account executives don’t know which partners are already engaged in their accounts. It’s hard to coordinate sales efforts when no one knows who to call.
That’s why telecom companies need PartnerTap’s Agentic Co-Selling Platform. PartnerTap’s platform goes beyond account mapping and agentic co-selling to give telecom companies a full platform to scale multi-partner selling campaigns and automate pipeline attribution reporting.
PartnerTap is already vetted by the largest telecom and technology companies in the world. Lumen’s Director of Global Partner Programs and Operations, Eric McIver, calls PartnerTap their “most strategic vendor” and MaryKim Dinh, Lumen’s Strategic Program Manager, is on record that PartnerTap helps them drive millions in new revenue each year.
“PartnerTap has a unique approach for tracking multi-touch marketing and multi-partner influence on pipeline and revenue. PartnerTap’s automated attribution product can bring together the 28 significant marketing and partner events that drive and influence today’s enterprise deals.”
Jay McBain
Chief Analyst Channels, Partnerships & Ecosystems, Omdia
PartnerTap is our most strategic vendor. Period.”
Eric McIver
Global Partner Solutions Director Program and Operations, Lumen
How do telecom companies use PartnerTap?
Telecom companies are using PartnerTap to focus channel partners on the highest-propensity-to-buy customers, align with Trusted Advisors to renew and expand existing customers, and grow faster co-selling with strategic partners. Here’s how they do it:
- Turn agencies and advisors into a defensive moat around your customers. Want TSD’s and Trusted Advisors to help you expand your business instead of encouraging customers to switch vendors every three years? Empower them with the data they need to pinpoint the best mutual accounts to expand and renew. PartnerTap’s data sharing compliance platform enforces each companies’ data sharing policies and turns data sharing into a competitive advantage.
- Pinpoint the best accounts for each partner to target for co-expansion, co-demand generation, and co-selling motions. PartnerTap’s automated account mapping instantly shows you the mutual customers and product whitespace analysis with each partner.
- Keep partners aligned with your teams so they can engage the right person for support on each sales opportunity, and never have a reason to swap in a competitor’s solution. Real-time account mapping keeps your sales teams and partners aligned throughout the year, even as AEs change roles and accounts are re-assigned.
- Increase monthly billings with targeted expansion sales campaigns orchestrated with PartnerTap’s Co-Selling Engine. PartnerTap’s co-selling activation campaigns automate the double-opt-in and introduction process between selling partners and your Account Executives or product specialists for deal strategy and sales support.
- Empower sales reps with agentic co-selling so they know where partners already have customer relationships and who exactly to engage in their active opportunities. PartnerTap’s MCP works with your company’s already-approved LLMs so sales teams can access data from PartnerTap within their existing agents.
- Build outcomes-driven data sharing program on top of PartnerTap’s data sharing policy compliance platform. The PartnerTap platform is GDPR compliant and ensures each company’s data sharing policies are enforced. PartnerTap’s platform is already approved by security, privacy, and legal teams at the largest hardware and technology companies in the world.
- Triangulate multi-partner data to for instant whitespace analysis, target account lists, and identifying the best partners to prioritize for strategic events, MDF investments, demand-generation campaigns, and multi-partner sales plays.
- Orchestrate partner-to-partner (P2P) sales motions to quickly align and introduce complementary strategic partners to work together to expand, refresh, or win new logo deals at high-propensity-to-buy accounts.
- Use co-selling engagement data to understand which sellers and partners need additional coaching or incentives to collaborate with each other.
- Get automated attribution tracking to measure the new high-quality pipeline and revenue generated or influenced by each partner, each co-marketing campaign, co-expansion effort, or co-selling play.
Financial impact
PartnerTap customers drive impressive outcomes
PartnerTap’s customers drive impressive outcomes and have the attribution reports to prove it.
50%
Partner Manager time saved each week
Top 5 global software company’s PAMs moved from reactively looking up accounts one-by-one to proactively identifying new pipeline.
100x
More partner sales rep introductions
Top 10 global OEM activated thousands of new sales conversations for refresh and cross-selling sales motions.
$1B
New partner-sourced pipeline generated
Top 5 global software company generated more than a billion dollars in net-new pipeline for their sales teams and partners.
40%
Win rate on PartnerTap deals
Top 10 global OEM sees 4x higher win rates on opportunities identified and activated by PartnerTap.
MCP & AI
Agentic Co-Selling Platform
PartnerTap’s MCP gives companies unlimited access to the interconnected, multi-partner mapped data, attribution details, and power of PartnerTap so companies can add agentic co-selling to their existing sales agents, marketing agents, partner team agents, and success team agents.
CUSTOMER RECOGNITION & AWARDS
Recognized by the people who use it
G2 awards are earned from verified customer reviews. Our customers have tried the other solutions and speak with confidence when they say PartnerTap is the easiest to setup, easiest to administer, easiest to use, and has the best ROI because PartnerTap actually generates new revenue with partners.
Best ROI
Easiest Setup Enterprise
Easiest Admin Enterprise
Easiest To Use Enterprise
High Performer Enterprise
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