Resellers
Protect your data and sell more efficiently
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Why do resellers need PartnerTap?
Resellers know everything about what they’ve sold each company and are often the trusted technology adviser for their clients. But it’s still hard to know where their sales reps should focus to sell each suppliers’ specific products, and how to sell those products most efficiently.
Selling and winning today requires close coordination between suppliers and resellers. That’s why resellers and distributors need PartnerTap’s Agentic Co-Selling Platform.
PartnerTap gives resellers a data sharing compliance platform already vetted and approved by the largest technology companies in the world. PartnerTap gives companies everything they need to scale multi-partner selling motions, including automated account mapping, pipeline sharing, co-selling activation campaigns, automated attribution reporting, and a robust MCP for agentic co-selling.
“PartnerTap has a unique approach for tracking multi-touch marketing and multi-partner influence on pipeline and revenue. PartnerTap’s automated attribution product can bring together the 28 significant marketing and partner events that drive and influence today’s enterprise deals.”
Jay McBain
Chief Analyst Channels, Partnerships & Ecosystems, Omdia
PartnerTap helps our sales reps and partners align around each customer. It’s next-level co-selling.”
Justin Crane
Director Sales Digitalization
How do resellers use PartnerTap?
Resellers are already using PartnerTap with their top suppliers to develop new high-quality sales pipeline that closes with 40%-win rates and grow sales for suppliers 500% year over year. Here’s how they do it:
- Empower sales teams with agentic co-selling so they can access all the data shared by suppliers, pinpoint the house accounts most-likely-to-buy each supplier’s product(s), and quickly engage the appropriate product specialist for support during sales cycles. PartnerTap’s MCP works with the LLMs and agents already approved and used at each company.
- Protect customer data by sharing data only through PartnerTap’s GDPR-compliant data sharing compliance platform. Build an outcomes-driven data sharing program to get the specific insights you need to sell each suppliers’ solutions more strategically and efficiently. The PartnerTap platform is already approved by security, privacy, and legal teams at the largest GSI and technology companies in the world.
- Automate account mapping and pipeline sharing with your top suppliers, hyperscalers, and strategic partners. PartnerTap automates account mapping and gives marketing and sales teams the product whitespace and supplier-propensity-to-buy data they need for each campaign, sales play, and multi-partner sales motion.
- Use data to justify more investments from suppliers for targeted sales campaigns and funded heads. Use PartnerTap to triangulate multi-company data to pinpoint the specific accounts to target for each product refresh, expansion, or new-business initiative.
- Run co-selling activation campaigns using PartnerTap’s automated co-selling workflows. PartnerTap’s co-selling activation workflows automate the double-opt-in and introduction process between your sellers and the supplier’s product specialists for account planning and deal strategy conversations.
- Use co-selling engagement data to understand which sellers and suppliers need additional coaching or incentives to collaborate on the top-priority target accounts.
- Get automated attribution tracking to measure the new pipeline and revenue generated by each co-selling campaign or business development strategy.
Financial impact
PartnerTap customers drive impressive outcomes
PartnerTap’s customers drive impressive outcomes and have the attribution reports to prove it.
50%
Partner Manager time saved each week
Top 5 global software company’s PAMs moved from reactively looking up accounts one-by-one to proactively identifying new pipeline.
100x
More partner sales rep introductions
Top 10 global OEM activated thousands of new sales conversations for refresh and cross-selling sales motions.
$1B
New partner-sourced pipeline generated
Top 5 global software company generated more than a billion dollars in net-new pipeline for their sales teams and partners.
40%
Win rate on PartnerTap deals
Top 10 global OEM sees 4x higher win rates on opportunities identified and activated by PartnerTap.
MCP & AI
Agentic Co-Selling Platform
PartnerTap’s MCP gives companies unlimited access to the interconnected, multi-partner mapped data, attribution details, and power of PartnerTap so companies can add agentic co-selling to their existing sales agents, marketing agents, partner team agents, and success team agents.
CUSTOMER RECOGNITION & AWARDS
Recognized by the people who use it
G2 awards are earned from verified customer reviews. Our customers have tried the other solutions and speak with confidence when they say PartnerTap is the easiest to setup, easiest to administer, easiest to use, and has the best ROI because PartnerTap actually generates new revenue with partners.
Best ROI
Easiest Setup Enterprise
Easiest Admin Enterprise
Easiest To Use Enterprise
High Performer Enterprise
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