Company overview
Why we exist
PartnerTap exists to unlock all the untapped potential in existing partner ecosystems and transform how B2B companies go to market and sell with partners.
About us
As enterprise salespeople ourselves, we saw firsthand how powerful it is to co-sell with your partners. That’s why we founded PartnerTap in 2016, to help every B2B sales rep crush their quota with help from partners engaged in their same accounts.
Once we proved that sales teams could drive 10x more pipeline and revenue by sharing data and coordinating sales motions with their partners, we expanded our vision to help all go-to-market teams build more pipeline, drive more adoption and consumption, and expand and renew customers with multiple partners.
Companies now use our account mapping and agentic co-selling software to operationalize their multi-partner selling strategies and activate more pipeline for their sales teams and partners.
Today, PartnerTap is the leading agentic co-selling solution for publicly-traded companies.
Our mission
Help companies drive more revenue with and through strategic partners.
Our vision
Unlock $1 trillion in new pipeline across our customers and their partners.
Our values
Customer Love
We love our customers. We go above and beyond, serving as their guides for what’s possible.
Growth Mindset
We are courageous. We see limitless possibilities and apply this practice to all aspects of our business.
Trust
Trust is our foundation. We are stewards of our customers’ data and security.
Win Together
Winning is in our DNA. We build courageous winning teams that are highly collaborative and focused on customer wins.
Company evolution
2016
Founded PartnerTap with the mission to help direct sales teams make more money by co-selling with partners.
2017
Launched the first-ever co-selling product for direct sales teams, with 100% real-time Salesforce CRM syncing from day one.
2018
ADP and SAP Concur became the first enterprise co-selling customers, using PartnerTap to connect sales reps across their companies.
2019
Launched the first Ecosystem Sales Platform, added the first-ever Co-Sell Inside CRM product giving sales, marketing, and success teams real-time visibility to partner reps inside their CRM where they already work, and shipped a native HubSpot integration.
2020
Expanded the mission to help customers sell more with and through partners, added Channel Essentials, and helped LogMeIn identify 5x more pipeline.
2021
Customers consistently identify 10x more pipeline in their customer data. First $110M deal sourced and closed with partners on PartnerTap.
2022
Started The Fempire Ecosystem community to bring women executives together to drive millions in revenue. Added Microsoft Dynamics CRM integration. Lumen, Genesys, and Avant became telecom industry’s first movers.
2023
HPE began rolling out PartnerTap to partners worldwide and Softchoice became the first national reseller customer. Launched new Co-Selling Automation product, the first multi-partner selling orchestration solution in the market.
2024
Rolled out multi-partner account mapping and co-selling at scale. Achieved SOC 2 Type II certification. Drove $2B+ in new high-quality pipeline.
2025
Built first-ever automated pipeline attribution tracking and reporting solution for partner and channel teams. SAP standardized on PartnerTap’s data sharing compliance platform to scale account mapping and multi-partner selling. PartnerTap customers see 40% win rates on new pipeline generated and co-sold with PartnerTap.
2026
Released MCP. PartnerTap’s agentic co-selling becomes the standard for publicly-traded companies.
Contact us
Customer Support
support@partnertap.com
206-480-1088
Sales & Partnerships
sales@partnertap.com
Press Inquiries
pr@partnertap.com
206-480-1088
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