Unique Channel Insights

Get segment-by-segment overlap analysis and lists of specific accounts your sales team can target immediately with each partner.

Channel Insights dashboard image

Generate more revenue from each partnership

If you already have partners, then the pressure is on to deliver results. But turning great partnership intentions into real pipeline and revenue is hard. Without visibility into each other’s accounts, it is hard to know where to focus. That’s why we built PartnerTap Channel Insights and Channel Essentials. #ChannelSuccess

How channel and alliances teams use PartnerTap

PartnerTap automates account mapping with your partners and identifies where you have mutual clients, mutual prospects, and opportunities to sell into each other’s accounts.

1. Upload all your partner spreadsheets

Login with your CRM and then upload all the spreadsheets you already have from partners. This will give you a dashboard view of your account overlap with each partner

2. Invite partner to connect directly

You can eliminate the spreadsheet process entirely by inviting partners to connect with you directly on PartnerTap for an always-up-to-date view of your mutual account overlap. Our enterprise share settings let you control what data you share on a partner-by-partner basis.

Channel Insights dashboard image

3. See your market opportunity in each segment

The Channel Insights dashboard shows your % overlap by industry, by segment and by customers vs. prospects for each partner. The best alliances teams use this data to shape their vertical and sales alignment strategies with each partner.

Ecosystem analytics tool

4. Identify new sales pipeline across your ecosystem

Reports make it easy to see specific accounts where you can drive more revenue with partners. The Hot Prospects report identifies where your partners can help you sell into their existing clients.

Channel, alliance and business development teams love the PartnerTap channel product because it helps you drive more revenue from each partnership. Here are just a few of the many ways our channel mapping software helps business development, channel and alliance teams:

  • Stops the spreadsheet madness so you can focus on driving revenue instead of looking up individual accounts
  • Identifies new sales pipeline opportunities for you with reports that identify specific accounts where you and partners can collaborate to grow revenue
  • Makes you a rock star with your sales team that loves the new opportunities you send over
  • Impress and onboard new partners with a modern, automated account mapping process that lets you both hit the ground running and show partnership results quickly
  • Protects sensitive accounts by letting you define up front which account types you want to allow to be shared with partners, and identify specific named accounts that should never be shared with anyone
  • Ensure all compliance and security requirements are met with an enterprise-secure platform that sails through IT security review


“Imagine how many trade shows our GSMs [sales reps] would need to attend in order to build such a large and successful network in that time!”

George Gadebusch

VP of Technology and Product Sales

Download the Channel Products Datasheet

PartnerTap Makes Companies More Money – Every Day


more partner
sales opportunity


deal sourced and closed
with PartnerTap


account mapping

We set out to understand the entire ecosystem around our target accounts. PartnerTap is now the single source of truth for the entire partner ecosystem around our target accounts.

– Phil Manez, Director Channel Sales, VAST Data

PartnerTap Ecosystem Sales Platform

Secure partner platform helps channel and sales teams drive more revenue from each partnership

Account Mapping

Instantly map millions of accounts to identify your mutual overlap with each partner

Sharing Controls

Control what data you share on a partner-by-partner basis

Channel Pipeline

Empower channel teams with the data and reports they need to identify new sales opportunities


The real-time data and tools sellers need to sell more with ISV, reseller, and marketplace partners

Ecosystem Analytics

Track all the sales opportunities sourced and accelerated with partners

CRM Integration

PartnerTap is pre-integrated with all the popular CRM applications

Industry Overview

Every B2B products and services company works with partners. PartnerTap helps you grow revenue with your partners.

Financial Services

Extend your reach as a trusted adviser and win more clients


Grow insurance sales with partners


Sell more software with partner insights


Expand your distribution with smarter partnering

Private Equity

Build an acquisition revenue machine


Accelerate co-selling with agents, brokers and sales reps

HR Tech

Co-sell with the leading HR technology sales teams

Professional Services

Extend your sales reach with partners


Win more corporate travel business with partners

Company Overview

We built PartnerTap to help companies drive more revenue with partners. Learn about our story and background.


Learn about our executives and company leaders helping customers drive more revenue


Learn more about our technology and consulting partners


Read our latest blog post or browse the archives for partnering best practices

Contact Info

Need to speak with someone at Partnertap or reach support?


Explore our different editions and options for your teams


Submit a ticket, browse our FAQs, or chat with a support rep


View a list of career paths with PartnerTap