Lumen case study
Lumen’s PartnerTap Co-Sell Program simplifies selling for co-sellers
Lumen (NYSE: LUMN) is a multinational technology company providing network assets, cloud connectivity, security solutions, and voice and collaboration tools for businesses.
With a focus on innovation, Danny Benedetti, VP Channel Sales at Lumen, went looking for a way to improve sales collaboration with partners. He found PartnerTap’s partner ecosystem platform and used it to launch a new PartnerTap Co-Sell Program with Lumen’s indirect partner channel community.
An aggressive simplification strategy
With PartnerTap, Lumen is clearing a mutual path to growth for Lumen, its co-sellers, and its customers.
PartnerTap Program impact
More pipeline together.
Lumen and its sales partners are identifying more pipeline to go after jointly.
Closer alignment.
Sales partners are now aligned with Lumen around each customer’s specific needs.
Growth in new markets.
The streamlined process helps new and current co-sellers accelerate growth by solving customer pain points faster.
Securely share data.
Co-sellers share account and pipeline data with Lumen on PartnerTap.
Opt in to matches.
Partner sellers can swipe right to see data matches between Lumen solutions and their customers’ needs.
Real-time visibility.
Once securely connected, visibility into the matches helps co-sellers shorten the sales cycle and deliver solutions faster.
We see the connection between more collaboration and faster growth, so we’re pulling back the curtain to make it easier for partners and customers to do business with us.”
Sara Seegers
National VP Indirect Partner Channel
Their sales partners agree
“PartnerTap is an incredible tool to drive focus and achieve targeted sales success. We’ve been able to bridge gaps, share insights, and unlock a world of possibilities, empowering our business to thrive in an interconnected landscape.”
TJ Banks
Vice President of Sales, Carrier Access
Next up
Lumen plans to expand access to their PartnerTap Co-Sell Program to strategic partners and enterprise sales teams next.
We drive millions in new revenue with PartnerTap.”
MaryKim Dinh
Strategic Program Manager, Lumen
Want to scale?
See the leading multi-partner co-selling platform.
Invited by a partner?
Sign up for a free PartnerTap account.