PARTNER ANALYTICS FOR CO-BUILD

Co-build smarter with hard data from each partner

Everyone wants to build more partner integrations or develop a new offering with a hot partner. But there are never enough resources to build everything everyone wants, so careful prioritization is critical.

Whether you are prioritizing vendors to work with on your newest hardware technology, want to launch a new joint offering, or trying to figure out which marketplace partners to build integrations with, it’s hard to make these expensive decisions without the right data.

Most product, marketing and partner teams do market analysis, customer base analysis, and look at the competitive landscape to make these strategic co-build decisions. But what if they could see exactly which customers each partner already has and how that overlaps with their own customers and prospects?

PartnerTap’s partner analytics platform gives teams a real-time look at the customer and prospect overlap with each partner. It also gives teams the detailed lists of accounts each side could go market and sell the new integration to as soon as it’s ready. Using data from PartnerTap your team will be able to prioritize co-build initiatives, download target accounts for marketing, and connect sellers on each side of the partnership so they can work together to co sell these new integrations or offerings to each company.

PartnerTap is now the single source of truth for the entire partner ecosystem around our target accounts.

Phil Manez,

Director Channel Sales

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Data-driven co-build strategies

Partner analytics platform

Ecosystem Sales Platform

PartnerTap is the only partner ecosystem platform designed for the enterprise. We give you a data-driven discovery platform for partner revenue and the detailed partner analytics you need for smarter co-build, co-marketing, co sell and co-retention strategies with partners.

Product, marketplace, partner, marketing, and sales teams use PartnerTap’s partner ecosystem software to get the partner analytics and data they need to prioritize partner investments and drive more revenue with and through your partners.

  • Invite unlimited partners to connect and share real-time data with you, or start by uploading all the partner customer spreadsheets you already have
  • Control what data you share with each partner
  • Instantly map millions of accounts and opportunities to see your mutual customer and prospect overlap
  • Prioritize co-build investments based on the mutual target accounts you could go sell the new product to together
  • Identify new cross-sell and up-sell opportunities to go after with each partner at each customer
  • Identify net-new “greenfield” accounts or new logos your partners could introduce you to and get those added to your CRM
  • Empower sales teams to leverage partners and accelerate deals with the best partner on each account
  • Push partner data back into your CRM so sales, marketing, and customer success can see the partners engaged on each account and opportunity
  • Share pipeline to let your partners track real-time changes to your co-sell or reseller deals
  • Build-up an ecosystem-wide view of your customers, prospects, installed products, pipeline, and partner impact on your business with comprehensive channel mapping
  • Use multi-partner Ecosystem Reports to pinpoint specific accounts for potential multi-partner integrations, specific partner-to-partner expansion, and success strategies
  • Get credit for the revenue partners unlock for your company – and the revenue your company drives across your ecosystem.
  • Build an ecosystem data lake with all your partner data
  • Sail through the toughest security reviews with a SOC2 Type II certified solution that has already passed the toughest industry reviews at customers like ADP, SAP and HPE.

PartnerTap Accelerates Ecosystem Growth

10x More partner sales opportunities

$1MPipeline sourced during 30-day pilot

$110M Deal sourced and closed with PartnerTap

100% Real-time account mapping

We saw 500% growth in channel pipeline in the first quarter using PartnerTap.”
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Randy Fahrbach,

Director of North American Channel

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