
Sales Is Broken Part 2: Buyers Don’t Want to Talk With Sales Reps
As I mentioned in Sales Is Broken Part 1, traditional B2B sales is broken. Most sales reps didn’t hit their quota in 2023 and sales leaders were uniformly thrashed for…
PartnerTap blog

As I mentioned in Sales Is Broken Part 1, traditional B2B sales is broken. Most sales reps didn’t hit their quota in 2023 and sales leaders were uniformly thrashed for…

TLDR: Traditional B2B sales is broken. Deal dynamics today are exponentially more complex and sales reps have less influence and control over the sales process today than they did ten…
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