The Co-Selling Movement
Reflections on eight years pioneering the co-selling category, and why the transformation movement really took off in 2024.
PartnerTap blog
July 2024
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The New Salesforce State of Sales Report Explains Why Co-Selling Is So Important
Salesforce Research data shows selling with partners aka co-selling is a top priority for sales professionals and CROs.
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The Rise of Co-Selling Trailblazers
Co-selling Trailblazers are inspired by new co-selling best practices and emerging career opportunities. Highlights from an AMA recap.
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New Ecosystem Role: Co-Sell Quarterback
The Co-Sell Quarterback is an emerging role that drives top-of-funnel co-selling conversations at scale and tracks net new pipeline.
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Shifting Vendor and Partner Power Dynamics in Co-Selling
A PartnerTap CEO keynote about the shifting power dynamics between vendors and partners in co-selling.
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Five New Co-Selling Leadership Opportunities
Five new co-selling leadership roles and opportunities shared in a PartnerTap CEO keynote at WOC-WEST 2024.
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