The Wake Up Call: What Does Your Operating Plan Say About Partnerships?
Does the partner team show up on the revenue side of your operating plan, or the cost side? The answer should be simple: to sell more. Period.
PartnerTap blog
August 2025
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How Ecosystem Aware Agents are Rewriting Enterprise Sales
Inside the largest companies in the world, AI is no longer a pilot program — and the partner ecosystem is the context those agents are missing.
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The Happy Hour I Wasn’t Invited To and the Billion Dollar Vision It Sparked
There is always that one moment that changes everything. For me, it was a happy hour I wasn’t invited to.
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The biggest shift happening in enterprise sales (and how to win it)
Over the next five years sales teams will look nothing like they do today. AI is changing the work — but partners are changing the deal.
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