How to Build, Brand, and Launch Your New Co-sell Program
Over the past few months I’ve had many conversations with executives about their new “PartnerTap Co-sell Programs”. I can’t believe I’m saying this, but my first piece of advice has…
PartnerTap blog
July 2023
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How to Source and Close New Logo Accounts with Partners
Sourcing new logo accounts is a top priority for every enterprise partnership. Each year companies spend weeks (if not months) preparing for and working with their partners on Quarterly Business…
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Partner Data is the Holy Grail for Prioritizing MDF Investments
Marketing Development Funds (MDF) are a powerful force within partner ecosystems. MDF investments are how you spread the word about your products and drive demand with and through an extended…
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