Over the past few months I’ve had many conversations with executives about their new “PartnerTap Co-sell Programs”. I can’t believe I’m saying this, but my first piece of advice has been “Don’t call it your PartnerTap Co-sell Program”. I then remind them of all the...
Sourcing new logo accounts is a top priority for every enterprise partnership. Each year companies spend weeks (if not months) preparing for and working with their partners on Quarterly Business Reviews (QBRs). Unfortunately, the bulk of those meetings end up being...
Marketing Development Funds (MDF) are a powerful force within partner ecosystems. MDF investments are how you spread the word about your products and drive demand with and through an extended army of partner marketing teams. MDF allocations boost the marketing budgets...
