Don’t Waste Another Dime on Misallocated MDF Spend
To make sure you don’t waste another dime on misallocated MDF spend, you need to prioritize the partners that will generate the most revenue. Usually, funds are allocated regardless of…
PartnerTap blog
Best practices and thought leadership from the frontlines of multi-partner selling
These articles are written for humans by humans. Unlocking all the untapped value in your existing partner ecosystem requires a new approach, new technology, and new best practices. Every article on the PartnerTap blog is written by an expert on the frontline of multi-partner selling and multi-partner GTM transformations at the largest companies in the world.
Articles
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Greenfield Reporting: What’s New, and Why It’s Important
In most partnerships today, spreadsheets are often shared manually, with one partner emailing another a spreadsheet of all of their customers. Usually, the entire list of customer accounts is shared,…
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Three Tools That Should Be in Every Channel Team’s Tech Stack
In this article, we highlight three tools that should be in every channel tech stack. The channel tech industry is awash with solutions created specifically for partnering, so it’s easy…
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Complex Account Mapping Returns the most Reliable Account Matches for Your Enterprise Sales Team
Complex Account mapping is critical to finding opportunities and understanding which accounts to target with each of your partners. Enterprise companies, with extensive ecosystems and thousands of partners, find it…
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How Marc Benioff’s Vision for Cloud-Based Service Lifted Up the Innovations of over 3,000 Entrepreneurs
From the moment he founded Salesforce, Marc Benioff believed that he was creating the future of CRM software. The Legacy CRM companies, like SAP and Oracle, didn’t want to switch…
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Multi-Partner Plays are the Key to Enterprise Growth
Multi-partner plays (co-selling with ecosystem partners) are the fastest way to grow your channel programs in 2021 and beyond. In order to meet your customers’ unique business needs, you must…
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The PartnerTap Difference: Enterprise Grade Account Mapping Technology
At PartnerTap, we set out on a mission to build a platform that drives revenue for every partnership. According to HBR partnerships have a 70% failure rate, which is abysmal.…
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Data Sharing Rests Upon Human Connection
Data sharing is essential to driving revenue with your partners. Channel and sales teams need visibility into global ecosystem overlap in order to refer, upsell, resell, co-sell, and target specific…
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![M&A: The Sales Enablement Revenue Opportunity [Part 3]](https://partnertap.com/wp-content/uploads/2021/06/Partnertap-blog-23-793X497.jpg)
M&A: The Sales Enablement Revenue Opportunity [Part 3]
The Answer: An Account Mapping Sales Enablement Platform So, now you know what Sales Enablement Teams and Sales Reps need to succeed after a merger, but you don’t know how…
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![M&A: The Sales Enablement Revenue Opportunity [Part 2]](https://partnertap.com/wp-content/uploads/2021/06/Partnertap-blog-24-793X497.jpg)
M&A: The Sales Enablement Revenue Opportunity [Part 2]
Whether your company has acquired three companies, or 300 companies, you know how hard it is to get sales teams working and selling together. Many acquisitions fail to generate the…
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![M&A: The Sales Enablement Revenue Opportunity [Part 1]](https://partnertap.com/wp-content/uploads/2021/06/Partnertap-blog-22-793X497.jpg)
M&A: The Sales Enablement Revenue Opportunity [Part 1]
This article series explains the challenges and then lays out a clear framework to accelerate cross-selling and revenue growth immediately after a merger or acquisition. Getting two distinct enterprise sales…
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Four Roadblocks Partnerships Hit within the First Year
There are four common roadblocks that partnerships hit within the first year that are often fatal. If you want to have a successful partnership (one that drives revenue for both…
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How to Make Strategic Co-Selling a Primary Revenue Driver
If you want to make strategic co-selling a primary revenue driver, building connections with your partner’s field teams is critical. Microsoft perfectly explains the benefit of co-selling: “co-selling with partners…
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Is Your Antiquated Account Mapping Solution Costing You Millions?
These days, most enterprises have an expansive ecosystem of partners that they co-sell with, which requires extensive account mapping. Account Mapping is the best solution to identify partners who can…
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COVID-19 and the Digital Transformation of Alliance Management
COVID-19 has drastically changed the way we do business. As companies continue to shift to a remote model, it’s important to understand the impact and digital transformation strategic alliances have…
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7 Tips for Building an Effective Co-sell Program
Building and scaling a successful co-sell program is challenging because effective co-selling requires engagement between partnering field sales teams. We’ve seen many companies establish co-selling programs where their smaller partners…
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![How to Securely See Account Overlap and Close More Deals [Guide]](https://partnertap.com/wp-content/uploads/2021/01/Partnertap-blog-7-793X497.jpg)
How to Securely See Account Overlap and Close More Deals [Guide]
Until very recently, account mapping was a necessary risk. But now, you can eliminate all risk and securely share your customer account data by using a Partner Ecosystem Platform. Partners…
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Solutions to the Two Universal Challenges to Scaling Revenue-Generating Partnerships (Part 3 of 3)
It’s finally here! The solution to the two challenges that all enterprises face when scaling their ecosystems. This is the third, and final, installment to our three-part series on how…
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The Second Universal Challenge Enterprises Face While scaling Revenue-Generating Partnerships (Part 2 of 3)
This is the second installment in our three-part series on scaling revenue-generating partnerships. You can find the first article, and the first challenge, in the series here. Universal Challenge #2: can’t…
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Two universal challenges to scaling revenue-generating partnerships (Part 1 of 3)
This is the first installment in our three-part series on scaling revenue-generating partnerships. Strategic partnerships can help source and accelerate sales deals, and also create a lock-in effect for joint…
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Drive More Revenue with Automated Account Mapping
According to a study by Forbes, on average, sales reps only spend 35% of their time selling. The other 65% is spent on everything else. That is way too much…
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