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Stop Focusing on the Lone-Ranger Sales Rep

Stop Focusing on the Lone-Ranger Sales Rep

Have you ever noticed how the sales reps and deals that get called out for praise usually sound like a superhero storyline? There’s the big opportunity. Winning the deal requires a grueling battle against a villainous competitor. There’s a last minute plot twist that...

Why Is Co-Selling Suddenly So Important?

Why Is Co-Selling Suddenly So Important?

Have you noticed a change in how executives talk about growth this year? The tone is different, there’s more concern and anxiety in their voices. At the beginning of 2023 all the talk was around the macroeconomic forces slowing down purchases. It was generally assumed...

7 Strategies for Enterprise Co-sell Success

7 Strategies for Enterprise Co-sell Success

Over the past few months I’ve had lots of conversations with Fortune 500 executives about how to make their co-sell initiatives successful after investing in PartnerTap. These massive companies are all in different stages of their co-sell transformations and...

How to Build, Brand, and Launch Your New Co-sell Program

How to Build, Brand, and Launch Your New Co-sell Program

Over the past few months I’ve had many conversations with executives about their new “PartnerTap Co-sell Programs”. I can’t believe I’m saying this, but my first piece of advice has been “Don’t call it your PartnerTap Co-sell Program”. I then remind them of all the...

How to Source and Close New Logo Accounts with Partners

How to Source and Close New Logo Accounts with Partners

Sourcing new logo accounts is a top priority for every enterprise partnership. Each year companies spend weeks (if not months) preparing for and working with their partners on Quarterly Business Reviews (QBRs). Unfortunately, the bulk of those meetings end up being...

Partner Data is the Holy Grail for Prioritizing MDF Investments

Partner Data is the Holy Grail for Prioritizing MDF Investments

Marketing Development Funds (MDF) are a powerful force within partner ecosystems. MDF investments are how you spread the word about your products and drive demand with and through an extended army of partner marketing teams. MDF allocations boost the marketing budgets...

Increase Partner Marketing ROI with Hyper-Targeted ABM Account Lists

Increase Partner Marketing ROI with Hyper-Targeted ABM Account Lists

Account-based marketing (ABM) has made a big impact on enterprise marketing programs and pipeline generation over the past few years because of its ability to hone in on and accelerate deals with best-fit, high-value accounts. With ABM, select accounts are treated...

Enterprise Go-to-Market in 2023: Sell With Your Best Partners

Enterprise Go-to-Market in 2023: Sell With Your Best Partners

Channel and sales leaders are facing a tough market in 2023. Every team is expected to hit higher targets, but with fewer resources. Quotas are going up while teams are shrinking due to hiring freezes and attrition. There’s only one way to consistently sell and win in...

Three Keys to Hyper-Scale Your Marketplace Ecosystem

Three Keys to Hyper-Scale Your Marketplace Ecosystem

In this article, we give you three quick, actionable steps that will hyper-scale your marketplace ecosystem. Whether you are just starting to scale, or you’re a tech giant that wants to see continued growth within your marketplace, this article will help you reach...

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