COMPANY OVERVIEW
About Us
Why we exist
PartnerTap exists to accelerate the co-selling revolution and transform how B2B companies go-to-market and sell.
As salespeople ourselves, we saw firsthand how powerful it is to co-sell with your partners. That’s why we founded PartnerTap in 2016 to help every B2B sales rep crush their quota with help from partners engaged in their same accounts.
Once we proved that sales teams could drive 10x more pipeline and revenue by sharing data and collaborating with their partners, we expanded our vision to help partner and channel teams as well.
Today, PartnerTap is the leading partner orchestration and co-selling platform for the enterprise.
Our
Mission
Our mission is to help companies drive more revenue with, through, and across partners.
Our
Vision
Our vision is to unlock $1 trillion in additional pipeline across our customers and their partners.
Our Values
Customer Love
We love our customers. We go above and beyond, serving as
their guides for what’s possible.
Growth Mindset
We are courageous. We see limitless possibilities and apply this practice to all aspects of our business.
Trust
Trust is our foundation. We are stewards of our customers’ data
and security.
Win Together
Winning is in our DNA. We build courageous winning teams that are highly collaborative and focused on customer wins.
Company Evolution
2016
Founded PartnerTap with the mission to help direct sales teams make more money by co-selling with partners.
2017
Launched the first-ever co-sell product for direct sales teams that included 100% real-time syncing with Salesforce CRM from day one.
2018
ADP and SAP Concur became the first enterprise co-selling customers, using PartnerTap to connect reps across their companies.
2019
- Launched the first Ecosystem Sales Platform.
- Added first-ever Co-Sell Inside CRM product giving sales, marketing, and success teams real-time visibility to partner reps inside their CRM where they already work.
- Added native Hubspot CRM integration.
2020
- Expanded the mission to help companies sell more with and through partners.
- Added the Channel Essentials product for channel managers and indirect sales teams.
- LogMeIn used PartnerTap to identify 5x more pipeline with their partners.
2021
- Customers consistently identify 10X more pipeline in their customer data.
- First $110M deal sourced and closed with partners on PartnerTap.
2022
- Started The Fempire Ecosystem community, a movement bringing together women executives in channels, partnerships and sales to drive millions in revenue together and ultimately change the flow of capital.
- Added Microsoft Dynamics CRM integration.
- Lumen, Genesys, and Avant become the first movers in the telecom industry, inviting partners to connect with them on PartnerTap.
2023
- HPE starts rolling out PartnerTap to partners worldwide.
- Softchoice becomes first national reseller customer.
- Launched Co-Sell Automation, the first partner orchestration solution for channel and partner teams.
Why we exist
PartnerTap exists to accelerate the co-selling revolution and transform how B2B companies go-to-market and sell.
As salespeople ourselves, we saw firsthand how powerful it is to co-sell with your partners. That’s why we founded PartnerTap in 2016 to help every B2B sales rep crush their quota with help from partners engaged in their same accounts.
Once we proved that sales teams could drive 10x more pipeline and revenue by sharing data and collaborating with their partners, we expanded our vision to help partner and channel teams as well.
Companies now use our ecosystem software as their data-driven discovery platform for partner revenue.
Today, PartnerTap is the leading enterprise co-sell platform.
Company Evolution
2016
Founded PartnerTap with the mission to help direct sales teams make more money by co-selling with partners.
2017
Launched the first-ever mobile co-sell product for direct sales teams that included 100% real-time syncing with Salesforce CRM from day one.
2018
ADP and SAP Concur became the first enterprise co-selling customers, using PartnerTap to connect reps across their companies.
2019
- Launched the first Ecosystem Sales Platform.
- Added first-ever Co-Sell Inside CRM product giving sales, marketing, and success teams real-time visibility to partner reps inside their CRM where they already work.
- Added native Hubspot CRM integration.
2020
- Expanded the mission to help companies sell more with and through partners.
- Added the Channel Essentials product for channel managers and indirect sales teams.
- LogMeIn used PartnerTap to identify 5x more pipeline with their partners.
2021
- Customers consistently identify 10X more pipeline in their customer data.
- First $110M deal sourced and closed with partners on PartnerTap.
2022
- Started The Fempire Ecosystem community, a movement bringing together women executives in channels, partnerships and sales to drive millions in revenue together and ultimately change the flow of capital.
- Added Microsoft Dynamics CRM integration.
- Lumen, Genesys, and Avant become the first movers in the telecom industry, inviting partners to connect with them on PartnerTap.
2023
- HPE starts rolling out PartnerTap to partners worldwide.
- Softchoice becomes first national reseller customer.
- Launched first Co-Sell Automation product for channel and partner teams.
Our Vision
Our vision is to unlock an additional $1 trillion in additional pipeline across our customers and their partners.
Our Mission
Our mission is to help companies drive more revenue with and through partners.
Our Values
Customer Love
We love our customers. We go above and beyond for our customers, serving as their guides for what’s possible and laser focused on their growth.
Growth Mindset
We are courageous. We see limitless possibilities and apply this practice to all aspects of our business.
Trust
Trust is our foundation. We are stewards of our customers’ data and security.
Win Together
Winning is in our DNA. We build courageous winning teams that are highly collaborative and focused on customer wins.
Leadership
Meet our team of remarkable individuals driven by unwavering passion, exceptional vision, and unparalleled expertise.
Career Opportunities
If you’re seeking a rewarding career in an innovative and inspiring environment, consider joining the PartnerTap team.
Trusted by the enterprise
