Operationalize and automate co selling with cloud platform partners

Everyone and everything is moving to the cloud. Software companies host and run software in the cloud. Systems integrators help clients build in the cloud. And MSPs run services and operations for their clients in the cloud. And cloud platforms are fighting desperately for market share, which makes it a great time to partner with the cloud hyperscalers.

Every cloud platform company wants you to build, run, and increase consumption of your services on their cloud. And they’re eager to co-sell and help you win deals that will ultimately drive more consumption of their cloud services. But most companies don’t have the right data or tools they need for effective co selling with cloud hyperscalers.
Co selling with cloud leaders requires shared visibility into active pipeline and mutual accounts. And getting help from their product specialists could go a long way to convincing a client to build on one platform vs. another.

PartnerTap’s ecosystem platform gives companies that build and partner with cloud platform leaders the data and co selling collaboration tools you need for co selling success. The co selling software included in our platform also gives your partner, channel, and sales teams an actionable list of companies to target and sell to immediately with each partner. Using data and tools from PartnerTap your team will be able to focus co-marketing efforts, connect sales teams on shared accounts to drive more partner sales, and get real-time visibility into shared pipeline.

PartnerTap instantly identified 27,000 new logo accounts for our top NSPs to sell to. We grew revenue from our NSPs 4x in the first twelve months using PartnerTap."


Principal Strategic Partner Manager, National Partners at LastPass

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Enterprise Co-Selling Platform

PartnerTap is the only partner ecosystem platform designed for the enterprise. We give you a data-driven discovery platform for partner revenue and the detailed data you need to identify more opportunities and enable co selling with all your strategic partners.

Partner, channel, marketing, sales and customer success teams use PartnerTap’s partner ecosystem software to share and map data, share and track partner pipeline, and enable collaboration across inside and partner sales teams on their shared accounts and deals so you can drive more revenue with each partner.

  • Invite unlimited partners to connect and share real-time data with you, or start by uploading all the partner customer spreadsheets you already have
  • Control what data you share with each partner
  • Instantly map millions of accounts to see your mutual customer and prospect overlap
  • Prioritize ISV investments based on partner analytics and the mutual target accounts you could go co sell the new product to
  • Identify new cross-sell and up-sell opportunities new cross-sell and up-sell opportunities
  • Identify net-new “greenfield” accounts your channel partners have in their CRM and add them to your CRM
  • Empower sales teams to co-sell with the partner sales teams that already have the strongest relationship with each company
  • Push partner data back into your CRM so sales, marketing, and customer success can see the partners engaged on each account and opportunity
  • Share pipeline to let your partners track real-time changes to your co-sell or reseller deals
  • Build-up an ecosystem-wide view of your customers, prospects, pipeline, and partner impact on your business with comprehensive channel mapping
  • Use multi-partner Ecosystem Reports to pinpoint specific accounts for potential multi-partner integrations, specific partner-to-partner expansion, and success strategies
  • Get credit for the revenue partners unlock for your company – and the revenue your company drives across your ecosystem.
  • Build an ecosystem data lake with all your partner data
  • Sail through the toughest security reviews with a SOC2 Type II certified solution that has already passed the toughest industry reviews at customers like ADP, SAP and HPE.

PartnerTap Accelerates Revenue

2900% More new logo deals sourced in first year

4xMore revenue sold through reseller in first year

$110M ACV of single deal sourced and closed with PartnerTap

100% Real-time account mapping

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