Align with partners to retain your customers and create a defensive competitive moat

There’s a lot of competition trying to unseat your customers and it’s hard to understand all the different influencers at each account. While your account managers or customer success teams are trying to increase product adoption and drive more usage of your service, they may not always know when a competitor is actively selling into your customer base. But your partners know.

Unfortunately, most account management and customer success teams lack the data, tools, and platform they need to share data and collaborate with partners on their shared customer. Account managers often don’t even know which other partners are engaged at a customer, and who to work with at each partner to help maximize each customers’ success. Instead of being able to work as a broader, more powerful team, each company’s account managers try to influence success and retention within their silo. The best way to ensure customer success and retention is with an ecosystem-wide co-retention strategy.

PartnerTap makes it easy for account managers and customer success teams to work proactively with the partners already engaged with each of your customers to develop co-retention strategies. Using data from PartnerTap’s business mapping software your teams will be able to prioritize partner relationships, and work with the right product specialists, sales reps, and customer success reps assigned to their same accounts at each partner. Most importantly, all partner data from PartnerTap is pushed back into your existing CRM so your account managers and customer success team can get the detailed partner data they need where they already work.

PartnerTap’s ecosystem reports instantly identify net new logos each partner can help us sell to.”


Strategic Partner Manager, Last Pass

Trusted by the enterprise

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Co-retain your mutual customers with partners

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Enterprise Co-Selling Platform

PartnerTap is the only partner ecosystem platform designed for the enterprise. We make it easy to automate account mapping, share pipeline, and collaborate with partners to identify net new sales opportunities. PartnerTap pushes all partner data back into your CRM so sales, marketing, and customer success teams have this data where they work.

Channel, sales, and customer success teams use PartnerTap’s business mapping software to align with their partners engaged at existing customers and collaborate around customers to increase usage, drive more consumption, and co-retain customers for their products and services.
  • Invite unlimited partners to connect and share real-time data with you, or start by uploading all the partner customer spreadsheets you already have
  • Control what data you share with each partner
  • Instantly map millions of accounts and opportunities to see your mutual customer and prospect overlap
  • Improve customer retention with a network of trusted partners surrounding each customer
  • Identify new cross-sell and up-sell opportunities to go after with each partner at each customer
  • Empower sales teams to leverage partners and accelerate deals with the best partner on each account
  • Push partner data back into your CRM so sales, marketing, and customer success can see the partners engaged on each account and opportunity
  • Share pipeline to let your partners track real-time changes to your co-sell or reseller deals
  • Build-up an ecosystem-wide view of your customers, prospects, pipeline, and partner impact on your business with comprehensive channel mapping
  • Use multi-partner Ecosystem Reports to pinpoint specific accounts for specific partner-to-partner expansion and success strategies
  • Get credit for the revenue partners unlock for your company – and the revenue your company drives across your ecosystem.
  • Build an ecosystem data lake with all your partner data
  • Sail through the toughest security reviews with a SOC2 Type II certified solution that has already passed the toughest industry reviews at customers like ADP, SAP and HPE.

PartnerTap Accelerates Revenue

2900% More new logo deals sourced in first year

4xMore revenue sold through reseller in first year

$110M ACV of single deal sourced and closed with PartnerTap

100% Real-time account mapping

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