Set your sales team up for co sell success

Every sales reps wants to co sell with partners that can help them get into a new account or accelerate an important deal. And the best sales reps know long-term co sell success requires a partners mindset and helping your partners more than they help you.

But even a great partners mindset can’t help reps co sell if they don’t know who to co sell with at each partner. Who at each partner can help them with a specific account? Which product specialists at a partner can help them resell their products faster? Which is the BEST partner to bring into a specific account or opportunity? Is there a partner-to-partner (P2P) opportunity to grow an account?

To co sell effectively sales teams need real-time, always up-to-date visibility into account sales teams at each partner. They also need a fast way to identify which partner(s) already have strong existing customer relationships at their accounts.

That’s exactly what PartnerTap does. PartnerTap’s Ecosystem Sales Platform gives sales teams all the real-time partner visibility and collaboration tools they need to co sell like a pro. With PartnerTap they can easily share select data with trusted partners, automate real-time data mapping, and collaborate with partner reps and product specialists on their shared accounts and opportunities.

"We grew revenue 4x with CDW in the first twelve months using PartnerTap. PartnerTap instantly identifies the best new logo accounts for each reseller to focus on."


Principal Strategic Partner Manager, National Partners at LastPass

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Scale up co sell with strategic partners

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Ecosystem Sales Platform

PartnerTap is the only partner ecosystem platform designed for the enterprise. We give you a data-driven discovery platform for partner revenue that includes the partner analytics you need to co-build, partner account overlap data for co-marketing, co sell software for sales teams, and powerful business mapping software for co-retention and customer success strategies with partners.

Sales teams can identify net new sales opportunities and shorten sales cycles when they co sell with partners. PartnerTap’s co sell software is very easy to use and empowers sales teams to:
  • Invite unlimited partners to connect and share real-time data with you, or start by uploading all the partner customer spreadsheets you already have
  • Control what data you share with each partner
  • Instantly map millions of accounts and opportunities to see your mutual customer and prospect overlap
  • Identify new cross-sell and up-sell opportunities to go after with each partner at each mutual customer
  • Identify net-new “greenfield” accounts or new logos your partners could introduce you to and get those added to your CRM
  • Empower sales reps to leverage partners and accelerate deals with the best partner on each account
  • Collaborate with partners on their shared accounts via built-in chat
  • Push partner data back into your CRM so sales, marketing, and customer success can see the partners engaged on each account and opportunity
  • Share pipeline to let your partners track real-time changes to your co-sell or reseller deals
  • Build-up an ecosystem-wide view of your customers, prospects, installed products, pipeline, and partner impact on your business with comprehensive channel mapping
  • Use multi-partner Ecosystem Reports to pinpoint specific accounts for potential multi-partner sales efforts
  • Get credit for the pipeline you generate with and for each partner
  • Build an ecosystem data lake with all your partner data
  • Sail through the toughest security reviews with a SOC2 Type II certified solution that has already passed the toughest industry reviews at customers like ADP, SAP and HPE.

PartnerTap Accelerates Revenue

2900% More new logo deals sourced in first year

4xMore revenue sold through reseller in first year

$110M ACV of single deal sourced and closed with PartnerTap

100% Real-time account mapping

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