Align with distributors and their sellers to eliminate channel conflict and sell more

Selling through distributors and their network of resellers is a powerful way to increase distribution of your products and services, but having visibility into what’s happening with each distributor and reseller is almost impossible. When you don’t even have a direct relationship with the resellers it’s impossible to know or track which companies they’re selling to and what deals they’re actively selling. And even worse – it’s impossible to know when your direct sellers might inadvertently be competing in a deal with a distributor’s reseller trying to sell your products. Channel conflict with a vendor’s direct seller is the #1 reason resellers change their recommended product for a customer and recommend your competitor’s product instead.

So how could you eliminate channel conflict and align your channel sellers with both distributors and their resellers to support their sales deals? Sharing spreadsheets of a few hundred accounts, and mapping accounts manually takes too long and leaves millions of accounts and deals unmapped.

PartnerTap’s ecosystem platform automates mapping accounts and pipeline sharing across distributors and their network of resellers and to give everyone real-time visibility into account relationships and active deals. Using data collaboration tools from PartnerTap your teams will be able to route new leads to the reseller most likely to win the deal, see pipeline shared for your products from each reseller and distributor, and align your channel sellers to help win more partner sales deals.

PartnerTap instantly identified 27,000 new logo accounts for our top NSPs to sell to. We grew revenue from our NSPs 4x in the first twelve months using PartnerTap."


Principal Strategic Partner Manager, National Partners at LastPass

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Data-driven discovery platform for partner revenue

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Enterprise Co-Selling Platform

PartnerTap is the only partner ecosystem platform designed for the enterprise. We give you a data-driven discovery platform for partner revenue and the detailed sales map data you need to identify more opportunities with all your ISV, alliances, marketplace, and channel partners.

Partner, channel, marketing, sales and customer success teams use PartnerTap’s partner ecosystem software to get the detailed sales map data they need to prioritize partner investments and drive more revenue with each partner.

  • Invite unlimited partners to connect and share data with you, or start by uploading all the partner account spreadsheets you already have
  • Control what data you share with each partner
  • Instantly map millions of accounts and opportunities to see your mutual customer and prospect overlap
  • Route leads to the best sub-agent based on their existing customer relationships
  • Identify new cross-sell and up-sell opportunities to go after with each partner at each customer
  • Identify net-new “greenfield” accounts your MSA partners and sub-agents have in their CRM
  • Empower channel sellers and product specialists to support and co-sell with the partner sales teams on their active sales opportunities
  • Push partner data back into your CRM so sales, marketing, and customer success can see the partners engaged on each account and opportunity
  • Share and track partner pipeline to see real-time changes to sub-agent opportunities so your channel sellers know when to jump in and help
  • Build-up an ecosystem-wide view of your customers, prospects, pipeline, and partner impact on your business with comprehensive channel mapping
  • Use multi-partner Ecosystem Reports to pinpoint specific accounts for potential multi-partner integrations, specific partner-to-partner expansion, and success strategies
  • Get credit for the revenue partners unlock for your company – and the revenue your company drives across your ecosystem.
  • Build an ecosystem data lake with all your partner data
  • Sail through the toughest security reviews with a SOC2 Type II certified solution that has already passed the toughest industry reviews at customers like ADP, SAP and HPE.

PartnerTap Accelerates Revenue

2900% More new logo deals sourced in first year

4xMore revenue sold through reseller in first year

$110M ACV of single deal sourced and closed with PartnerTap

100% Real-time account mapping

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