Accelerate sales with and through your channel partners

Whether you sell servers, networking equipment, chips or phones, hardware sales is all about selling with and through your OEMs, resellers, distributors and MSPs that already have the strongest relationship with each company.

But how can you tell which channel partners have the strongest relationship when each company’s data is locked inside their CRM system? Most hardware company channel and sales teams lack the data and tools they need to scale-up channel partner sales with and through their partner network.

Partner ecosystem insights and data for all revenue-focused teams:

  • Channels
  • Alliances
  • Marketplaces
  • Products
  • Sales
  • Marketing
  • Customer Success

What if you could instantly see the customer relationships of every channel partner, route leads to the partner with the strongest existing relationship, get real-time visibility into partner pipeline, and push all this valuable partner data back into your CRM so your sellers, channel and marketing teams know exactly who to engage on every lead, account and opportunity?

That’s exactly why leading hardware companies like HPE, VAST Data and Lightedge use PartnerTap’s Ecosystem Sales Platform to share sensitive data and collaborate with partners. These companies use our powerful channel partner sales solution to unlock 10x more partner pipeline, help partners sell more of their products, share active pipeline, and make customers more successful.

Trusted by the enterprise

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How It Works

Easy to get started

Get started in minutes

Sync with your CRM, enrich prospect information from other sources, invite partners to connect, and control what data you share. Invited partners can use PartnerTap for free.

Get ecosystem view of your market

Sync with your CRM, instantly enrich data with information from other sources, and start building up a rich ecosystem view of each customer, prospect and sales opportunity.

Empower go-to-market teams

Push all ecosystem data back into your CRM sales, marketing and support teams can engage the right partners on their opportunities, campaigns, and customers.

Data-driven channel partner sales

PartnerTap’s partner ecosystem software helps companies scale-up channel partner sales and sell more products all over the world. With PartnerTap you can:

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Instantly map millions of accounts and opportunities to identify your mutual overlap and whitespace with each partner

Identify 10x new sales opportunities to go after with each partner

Identify cross-sell opportunities in existing accounts
Instantly identify all “unassigned” and “unattended” accounts and get them assigned to the partners most likely to sell them your products

Empower sales teams to leverage and collaborate with the best partners on each account

Route leads to resellers with the strongest existing relationships with each company
Share and track partner pipeline to see real-time changes in reseller and co-sell deals
Get an ecosystem-wide view of your market, customers, prospects, and sales opportunities with multi-partner ecosystem reports
Push partner data back into your CRM so sales, marketing, and customer success can all leverage partners involved in their customers and prospects
Build an ecosystem data lake with all your mapped data from all types of partners
Get credit for the cloud services revenue partners unlock for your company – and the revenue your company drives across your ecosystem

Sail through the toughest security reviews with a SOC2 Type III, ISO 27701 and ISO 27001 certified solution that has already passed the toughest industry reviews at customers like ADP, SAP and HPE.

PartnerTap Accelerates Revenue

2900% More new logo deals sourced in first year

4xMore revenue sold through reseller in first year

$110M ACV of single deal sourced and closed with PartnerTap

100% Real-time account mapping

Enterprise Co-Selling Platform

PartnerTap is the only co-selling solution designed for the enterprise. We automate data sharing and mapping, identify more pipeline for you and your partners, and automate all the opt-ins and introductions to get sales reps and partners actively selling together on their shared accounts.

Learn about partner ecosystem platform


Works instantly with your CRM

Connect, share, map and see data from partners regardless of which CRM they use with 100% native integrations.

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Salesforce Managed Package

Push PartnerTap data back into your CRM so sales reps and GTM teams have the partner data they need where they already work.

Learn More

We grew revenue 4x with CDW in the first twelve months using PartnerTap. PartnerTap instantly identifies the best new logo accounts for each reseller to focus on."
Headshot of Natalie

Last Pass logo.

Natalie Visconti-Clendenin,

Principal Strategic Partner Manager, National Partners at LastPass

Ready to scale-up
co-selling and grow faster?

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Invited by a partner?

You can use PartnerTap for free – forever.

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