Selling through channel partners is a great way to reach exponentially more customers than you can do with your direct sales teams. But selling through the channel is not for the faint of heart. Often your resellers are not only selling your products, they are selling your competitors’ products as well. As the vendor, you must manage multiple channel partners, reduce channel conflict, and keep each reseller engaged, happy, and selling more of your products. The best way to make every reseller happy is to help them sell more and make more money. Period.
When you’re running a channel at a large enterprise company, it’s hard to help every partner focus on the right markets, segments, and accounts where they can most effectively win and sell more of your products. The first step is to align each reseller’s customers against your prospects, unassigned, and unpenetrated accounts. From there you can identify the best channel partner for each company and route your incoming leads to the perfectly positioned reseller, who is most likely to win the business.
But most companies don’t have the channel partners software, data, or tools to do this type of channel-wide mapping. Each reseller is selling to an unknown set of companies, and vendors have no visibility into these accounts or these deals until they are registered by a partner. How are you supposed to know which reseller is most capable of winning a deal when you want to route a new lead? And how can you tell which accounts aren’t being sold to by anyone yet? These are just a few of the challenges channel managers and channel sellers face every day.
PartnerTap’s ecosystem platform gives channel managers and channel sellers the data and tools they need to securely share data, prioritize partners, reduce channel conflict, and collaborate with channel partners. With PartnerTap’s channel partner software you get real-time visibility into which resellers already have existing relationships at each account. Using channel partners’ data in PartnerTap teams can route new leads to the reseller most likely to win the deal, see channel partner pipeline shared with you, and align your channel sellers to help win more partner sales deals.
Trusted by the enterprise
Data-driven discovery platform for partner revenue
Enterprise Co-Selling Platform
PartnerTap is the only partner ecosystem platform designed for the enterprise. We give you a data-driven discovery platform for partner revenue and the detailed channel partner data you need to identify more opportunities with and for all your ISV, alliances, marketplace, and channel partners.
Partner, channel, marketing, sales, and customer success teams use PartnerTap’s partner ecosystem software to get the detailed data they need to prioritize partner investments and drive more revenue with each partner.
- Invite unlimited partners to connect and share data with you, or start by uploading all the partner account spreadsheets you already have
- Control what data you share with each partner
- Instantly map millions of accounts and opportunities to see your mutual customer and prospect overlap
- Route leads to the best channel partner based on their existing customer relationships and win rates.
- Identify unpenetrated accounts for cross-sell and up-sell opportunities with each reseller
- Instantly map “unassigned” accounts and get them assigned to the best reseller
- Identify net-new “greenfield” accounts your channel partners have in their CRM and add them to your CRM
- Empower channel sellers and product specialists to support and co-sell with the partner sales teams on their active sales opportunities
- Push partner data back into you CRM so sales, marketing, and customer success can see the partners engaged on each account and opportunity
- Share and track partner pipeline to see real-time changes to sub-agent opportunities so your channel sellers know when to jump in and help
- Build-up an ecosystem-wide view of your customers, prospects, pipeline, and partner impact on your business with comprehensive channel mapping
- Use multi-partner Ecosystem Reports to pinpoint specific accounts for potential multi-partner integrations, specific partner-to-partner expansion, and success strategies
- Get credit for the revenue partners unlock for your company – and the revenue your company drives across your ecosystem.
- Sail through the toughest security reviews with a SOC2 Type II certified solution that has already passed the toughest industry reviews at customers like ADP, SAP and HPE.
PartnerTap Accelerates Revenue
2900% More new logo deals sourced in first year
$110M ACV of single deal sourced and closed with PartnerTap
100% Real-time account mapping