Mulit-Partner Sales Solutions
Winning today requires partners
Women founded category leader
PartnerTap is co-founded and led by CEO Cassandra Gholston and CRO Autum Grimm. We are proud to have pioneered this new multi-partner selling software category and be the leading solution for publicly-traded companies.
The technology industry has entered a new era, one where no sales rep can win alone and no company can grow alone. Every strategic growth initiative today requires partners, and the need for multi-partner selling solutions has become undeniable.
But it’s hard to sell as an aligned and coordinated team with partners outside your company. CRM systems were never designed to share data and collaborate with people outside the four walls of your company. That’s why companies are turning to PartnerTap’s multi-partner selling platform for their strategic growth initiatives.
Every growth strategy requires partners
CROs need more high-quality pipeline. Sales reps need to orchestrate influence around their buyers to win. And everyone wants more partner-sourced opportunities because they’re twice as large, close 30% faster, and have 2x to 4x higher win rates. Partners also drive better adoption, higher consumption, and often determine which solutions a customer buys.
But companies today have a systems gap. CRM systems were never designed to share data and coordinate with sellers outside your company. That’s why partner teams and sales reps spend so much time emailing around customer lists and manually account mapping to figure out where to focus.
PartnerTap gives teams the data, automation, AI and attribution needed to build and win more strategic business with your top partners.
MAPPED ECOSYSTEM DATA
Ecosystem-aware Agents
Get the account mapping and multi-partner selling features you need to drive more partner-sourced pipeline and partner-led deals. Push your partner ecosystem data lake into every corner of your business and build partner-aware agents for your sales teams and partners.
6 reasons companies choose PartnerTap
There are many reasons PartnerTap wins every enterprise product and technical evaluation. Here are just a few of the reasons enterprises choose PartnerTap.
01 Generates new pipeline
PartnerTap gives GTM team the data, automation and AI solutions to generate and track high-quality new pipeline for sales teams and partners. Multi-partner triangulation pinpoints new sales opportunities and co-selling workflows activate sales plays with partners.
02 Automates attribution tracking
PartnerTap automatically tracks and measures pipeline developed with each partner. PartnerTap’s pipeline attribution reports give executives the multi-partner and multi-touch marketing data they need to demonstrate the impact of each partner on your business.
03 Unlimited users
PartnerTap editions are designed for unlimited usage. Every edition includes unlimited users and unlimited partners. Paid editions also include unlimited access to your data, reports, downloads, co-selling workflows, MCP usage, and more.
04 Easy to use
PartnerTap’s platform is easy for teams and partners to use. G2 ranks PartnerTap “easiest to setup”, “easiest to administer” and “easiest to use”, which is quite the compliment for enterprise software. Plus, PartnerTap experts can help you jumpstart your program with both professional services and do-it-for-you agency services available.
05Enterprise-grade platform
Built for companies already driving millions or billions in partner revenue. PartnerTap supports the data and sales orchestration complexity of large enterprises with complex sales teams, large product catalogues, and multiple partners influencing your buyers.
06 Approved by legal & IT
PartnerTap has been vetted and approved by the most demanding legal, privacy and security teams. The PartnerTap platform is built on a secure cloud architecture, has robust access controls, is GDPR and CCPA compliant, and SOC 2 Type II, ISO 27701, and ISO 27001 certified.
Trusted by publicly-traded companies
PartnerTap Activates New Revenue
50%
Partner Manager time saved each week
Goodbye to manual account mapping and one-off partner account inquiries
100x
$1B
At a single company
10x
Goodbye to manual account mapping and one-off partner account inquiries
For all revenue driving teams
All Partner Types
All Revenue Teams
All Strategies
Natalie Visconti-Clendenin,
Principal Strategic Partner Manager, National Partners at LastPass