SALES MAPPING TOOLS FOR CO-MARKETING

Impress partners with targeted mutual account lists for co-marketing

Once you have a joint offering or a proven go-to-market partner it’s time to drive more awareness and demand for your solutions with co-marketing. But just telling the whole market about your solution typically generates weak results. It’s hard to co-market with a partner without a specific list of target accounts both sides want to target together.

If partnership and marketing teams had an easy way to identify a mutual list of specific companies that were ideal targets for the joint solution or combined value proposition the co-marketing efforts would be much more effective.

PartnerTap’s sales mapping tools give partner and marketing teams an easy way to share data and collaborate with their peers at each partner. Teams can use mutual account reports in PartnerTap to filter down a target list based on any company or sales data, like industry, segment, region, installed products, propensity to buy, current open opportunities…or any other data you want to pull in for instant mapping and enrichment. With these detailed lists of companies, marketing teams on each side of the partnership can develop targeted campaigns to drive demand that sales can then work together to go close.

PartnerTap is now the single source of truth for the entire partner ecosystem around our target accounts.

Phil Manez,

Director Channel Sales

Trusted by the enterprise

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Co-market with real-time partner data

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Ecosystem Sales Platform

PartnerTap is the only partner ecosystem platform designed for the enterprise. We give you a data-driven discovery platform for partner revenue that includes partner analytics for co-build strategies, sales mapping tools for co-marketing, co sell software for sales teams, and powerful business mapping software for co-retention and customer success strategies with partners.

Marketing teams can justify more Market Development Funds and generate more pipeline with and for partners with hyper-targeted lists of mutual customers and mutual prospects with each partner. PartnerTap’s sales mapping tools are easy to use and instantly identify the mutual customers, mutual prosects, and all overlapping accounts and shared opportunities with each partner.
  • Invite unlimited partners to connect and share real-time data with you, or start by uploading all the partner customer spreadsheets you already have
  • Control what data you share with each partner
  • Instantly map millions of accounts to see your mutual customer and prospect overlap
  • Justify more partner MDF with high-quality lists of mutual target accounts you could go market to in each industry, region and segment
  • Identify new cross-sell and up-sell opportunities to go after with each partner at each customer
  • Identify net-new “greenfield” accounts or new logos your partners could introduce you to and get those added to your CRM
  • Empower sales teams to leverage partners and accelerate deals with the best partner on each account
  • Push partner data back into your CRM so sales, marketing, and customer success can see the partners engaged on each account and opportunity
  • Share pipeline to let your partners track real-time changes to your co-sell or reseller deals
  • Build-up an ecosystem-wide view of your customers, prospects, installed products, pipeline, and partner impact on your business with comprehensive channel mapping
  • Use multi-partner Ecosystem Reports to pinpoint specific accounts for potential multi-partner marketing initiatives
  • Get credit for the pipeline you generate with and for each partner
  • Build an ecosystem data lake with all your partner data
  • Sail through the toughest security reviews with a SOC2 Type II certified solution that has already passed the toughest industry reviews at customers like ADP, SAP and HPE.

PartnerTap Accelerates Ecosystem Growth

10x More partner sales opportunities

$1MPipeline sourced during 30-day pilot

$110M Deal sourced and closed with PartnerTap

100% Real-time account mapping

We saw 500% growth in channel pipeline in the first quarter using PartnerTap.”
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Randy Fahrbach,

Director of North American Channel

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