CO-MARKETING SOFTWARE
Precision targeting drives better ROI
Explore use cases:
PARTNERTAP MARKETING USE CASES
How marketers use PartnerTap today
Marketers need data. Promoting joint solutions with partners requires a combined view of CRM and partner data so marketers can pinpoint the targets for every co-marketing campaign, event, and program. PartnerTap gives marketing teams the data they need to promote joint solutions, generate new pipeline for their sales teams, and measure the pipeline and revenue impact with automated attribution reporting.
TOP 5 GLOBAL SOFTWARE COMPANY
Target accounts lists
Marketers use PartnerTap to build target account lists based on a combined view of their internal CRM data PLUS data shared by partners. PartnerTap’s multi-partner triangulation reports let marketers pinpoint the best target accounts for every partner marketing event, campaign, and program.
HARDWARE COMPANY
Prioritize MDF investments
Marketing teams use mapped customer data to inform their MDF investment strategy. Knowing which partners can drive more consumption, expand mutual customers, or help you sell into new target accounts should be required data for every MDF strategy team.
TOP 5 ISV
Prioritize partners for strategic events
Executive roundtables, conference sessions, and even field golf events should be planned with the partners that can get the right executives to attend. Use PartnerTap to get the full partner landscape around each customer and target account and then use this data to prioritize which partners to involve in strategic events and business development programs.
NATIONAL RESELLER
Justify larger MDF investments
Want to justify additional MDF investments from a strategic partner? Use PartnerTap to create a targeted list of your existing customers that maps with their bounty accounts or top initiatives. Then explain how you’ll use PartnerTap’s co-selling campaigns and automated attribution reports to develop the specific pipeline they want and share your pipeline attribution data back to them for closed-loop ROI on the additional MDF investment.
Why do partner marketing teams need PartnerTap?
Marketing and selling joint technology solutions requires close coordination with partners. Companies invest millions in partner marketing teams so they can work together to promote and develop pipeline for these joint solutions. But partner marketing teams often lack the data they need for effective targeting. Co-marketing and co-developing new pipeline requires target account lists based on where one or more partners already have a customer relationship, which products they already have, and which companies have shown a recent propensity to buy.
PartnerTap gives marketing teams a combined view of CRM and propensity to buy data across partners. Marketers use PartnerTap to create highly targeted account lists for strategic events, campaigns and programs with strategic partners. PartnerTap customers have used these targeted lists to drive billions of dollars in high-quality new pipeline, justify larger MDF investments for targeted sales campaigns, and drive higher ROI on joint marketing investments.
“PartnerTap has a unique approach for tracking multi-touch marketing and multi-partner influence on pipeline and revenue. PartnerTap’s automated attribution product can bring together the 28 significant marketing and partner events that drive and influence today’s enterprise deals.”
Jay McBain
Chief Analyst Channels, Partnerships & Ecosystems, Omdia
Financial impact
PartnerTap customers drive impressive outcomes
PartnerTap’s customers drive impressive outcomes and have the attribution reports to prove it.
50%
Partner Manager time saved each week
Top 5 global software company’s PAMs moved from reactively looking up accounts one-by-one to proactively identifying new pipeline.
100x
More partner sales rep introductions
Top 10 global OEM activated thousands of new sales conversations for refresh and cross-selling sales motions.
$1B
New partner-sourced pipeline generated
Top 5 global software company generated more than a billion dollars in net-new pipeline for their sales teams and partners.
40%
Win rate on PartnerTap deals
Top 10 global OEM sees 4x higher win rates on opportunities identified and activated by PartnerTap.
MCP & AI
Agentic Co-Selling Platform
PartnerTap’s MCP gives companies unlimited access to the interconnected, multi-partner mapped data, attribution details, and power of PartnerTap so companies can add agentic co-selling to their existing sales agents, marketing agents, partner team agents, and success team agents.
Sales and partners want pipeline. Marketers focused on building high-quality pipeline for their sales teams and partners need PartnerTap for strategic targeting.”
Catherine Bye
CEO, Knack Collective
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