If partnership and marketing teams had an easy way to identify a mutual list of specific companies that were ideal targets for the joint solution or combined value proposition the co-marketing efforts would be much more effective.
PartnerTap’s sales mapping tools give partner and marketing teams an easy way to share data and collaborate with their peers at each partner. Teams can use mutual account reports in PartnerTap to filter down a target list based on any company or sales data, like industry, segment, region, installed products, propensity to buy, current open opportunities…or any other data you want to pull in for instant mapping and enrichment. With these detailed lists of companies, marketing teams on each side of the partnership can develop targeted campaigns to drive demand that sales can then work together to go close.
Trusted by the enterprise
Co-market with real-time partner data
Ecosystem Sales Platform
PartnerTap is the only partner ecosystem platform designed for the enterprise. We give you a data-driven discovery platform for partner revenue that includes partner analytics for co-build strategies, sales mapping tools for co-marketing, co sell software for sales teams, and powerful business mapping software for co-retention and customer success strategies with partners.
- Invite unlimited partners to connect and share real-time data with you, or start by uploading all the partner customer spreadsheets you already have
- Control what data you share with each partner
- Instantly map millions of accounts to see your mutual customer and prospect overlap
- Justify more partner MDF with high-quality lists of mutual target accounts you could go market to in each industry, region and segment
- Identify new cross-sell and up-sell opportunities to go after with each partner at each customer
- Identify net-new “greenfield” accounts or new logos your partners could introduce you to and get those added to your CRM
- Empower sales teams to leverage partners and accelerate deals with the best partner on each account
- Push partner data back into your CRM so sales, marketing, and customer success can see the partners engaged on each account and opportunity
- Share pipeline to let your partners track real-time changes to your co-sell or reseller deals
- Build-up an ecosystem-wide view of your customers, prospects, installed products, pipeline, and partner impact on your business with comprehensive channel mapping
- Use multi-partner Ecosystem Reports to pinpoint specific accounts for potential multi-partner marketing initiatives
- Get credit for the pipeline you generate with and for each partner
- Build an ecosystem data lake with all your partner data
- Sail through the toughest security reviews with a SOC2 Type II certified solution that has already passed the toughest industry reviews at customers like ADP, SAP and HPE.
PartnerTap Accelerates Ecosystem Growth
10x More partner sales opportunities
$110M Deal sourced and closed with PartnerTap
100% Real-time account mapping